Why Wagyu And Nobu Sushi Cost So Much | Worth The Money Marathon

17-Apr, 2021
219 549 Ko‘rishlar soni

Would you pay hundreds of dollars for the best cut of steak? What about a cup of coffee or
a bottle of wine? From steak to caviar, CNBC Make It breaks down whether luxury foods are worth their high prices.
00:00 -- Intro
01:01 -- Wagyu Steak
This is the best Kobe steak ever imported to the United States. It costs $450 for 13 ounces and if it was sold in a restaurant it would cost $900. That’s about $90 a bite. That’s because It’s an A5 Kobe steak with a BMS of 12. In the Japanese beef rating system BMS stands for Beef Marble Score. The BMS scale ranges from 3 to 12, with 3 being a normal amount marbling, think what in the butcher shop at your high-end grocery store. The highest rating is 12. Steaks that reach that level are almost white with fat. Very, very few cuts of meat reach a BMS of 12. Over the last 10 years, just five BMS 12 beef loin sets have been imported into the U.S.
05:27 -- Nobu Sushi
The omakase menu option at chef Nobu Matsuhisa's namesake sushi restaurants runs nearly $200 per head. With locations in Beverly Hills, Aspen, and NYC, his restaurants count celebs like Justin Bieber and the Kardashian-Jenner clan. That's expensive, but it's by no means the most expensive sushi in the world, let alone New York. We set out to answer whether Nobu is worth the price and how does the quality of Chef Nobu's menu compare to an average New York City sushi restaurant?
11:59 -- Jeni's Splendid Ice Cream
It seems like pricy artisanal ice cream is everywhere these days. Once limited to brands like Ben & Jerry's and Haagen-Dazs, the premium ice cream freezer at the grocery store is crowded with ice cream that's handmade and includes top dollar ingredients. While brands like Halo Top, Ample Hills, and Jeni's Splendid Ice Creams are for sale in a larger number of stores, the price can result in sticker shock. A pint of Jeni's Splendid Ice Cream retails for $12 a pint. Here's why pints have sky-rocked in price.
17:48 -- Coffee
Personal finance experts like Ramit Sethi and Suze Orman are split on whether buying coffee is a waste of money, but what about paying $100 for a cup? Elida Geisha Natural 1029 is currently the most expensive coffee in the world at $1,029 per pound. Is it worth the money?
26:12 -- White Truffles
There is something undeniably intoxicating about the smell of truffles. In fact, that potent smell is a major part of why truffles are so expensive. In 2019, someone paid over $130,000 for just over two pounds of white truffles. Interestingly enough, there's a scientific explanation behind the intense reactions to the scent.
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  • 17$ per piece thats insane. I just realize how poor i am

    Christoff CoChristoff Co3 soat oldin
  • Expensive sushi because of his watch.. .

    Mr. GonzalesMr. Gonzales23 soat oldin

    M.R.M.R.Kun oldin
  • The chef did not wear glove @5:29 and not wear face mask @5:44 when preparing sushi. That was extremely disgusting, especially during the pandemic of COVID 19.

    grad6gradegrad6grade2 kun oldin
  • if high dollar coffee taste like kool aid whats the point

    Bill WBill W2 kun oldin
  • A thousand bucks a pound for Jolly Ranchers and Kool-Aid?

    Jim FortuneJim Fortune2 kun oldin
  • 12:00 "edible gold". Anything that has edible gold is not concerned with how it tastes, but with how much you can brag you paid for it.

    Jim FortuneJim Fortune2 kun oldin
  • 29% of the world does not have access to safe drinking water, but...all of that does look pretty tasty.

    misterfunnybonesmisterfunnybones2 kun oldin
  • lol stop saying Weh-GU. wheres the Y. its pronounced the same as it is spelt. literally. Wa-gyu.

    Keshmen ConsultKeshmen Consult2 kun oldin
  • Lmao one star

    Joe LaiJoe Lai2 kun oldin
  • 27:07 did I just see Aragorn up there?

    Akhlis M. Ma'rifatAkhlis M. Ma'rifat2 kun oldin
  • You can say, This cow is just built different.

    Nguyen NamNguyen Nam3 kun oldin
  • is chef rockin a richard mille?!?!

    Michael King FinnMichael King Finn3 kun oldin
  • I'm hungry...

    SauvantoSauvanto3 kun oldin
  • The thing is, Wagyu or near Wagyu level of steaks and beef is possible, it's called those 15 year old dairy cows. The only reason why there is no market for them is due to fears of Mad Cow disease, so it requires 2.5 years or 30 month cows to be slaughtered and processed without it's spine. Farmers with dairy cows will have to slaughter then eat their own cows which is apparently much better quality than 30 month old cows served in grocery stores and the likes. Also, Japan doesn't seem to regulate those '30 month old cows' from the fear of mad cow, but simply due to strict time limits and profitability in addition to fattening them in that 30 months... So in a sense their beef is better because they precisely put lots of time into flavoring their cows. Granted, old cows aren't very tender when cooked at the same temperature levels as younger cows, so you'd have to cook them cautiously and undercooked a bit to no more than medium rare, or it will be tough. Wagyu beef has so much fat in them that they can be overcooked and still look 'rare' somewhat.

    dra6o0ndra6o0n3 kun oldin
  • I have had Kobe and Wagyu. Personally, I have to say that it lives up to all the hype! I like Wagyu better than Kobe.

    Brenda BBrenda B4 kun oldin
  • Talenti or nothing.

    oseart55oseart554 kun oldin
  • Chef needs to be wearing gloves.

    CraigN74CraigN744 kun oldin
  • Putting more air into ice cream to make it cheaper isn't a bad thing? Can you say ripoff? Yeah I'll never be buying Jeni's ice cream.

    Tama ToaTama Toa4 kun oldin
  • I love food/eating as much as the next guy but at these prices its not worth it, its more for an experience only.

    JustAPersonJustAPerson5 kun oldin
  • I'm sorry if I don't understand how ice cream is sold and priced. Is it sold by volume or by weight? If it is strictly by weight the amount of air should not affect the weight written on the container. Remember science class: what weighs more a pound of feathers or a pound of steel?

    Diana HockinsDiana Hockins5 kun oldin
  • two plates made me cry 1. wagyu steak with salt and pepper with cavear on a bread 2. chick pasta with with white truffles will never forget those rich dishes

    True GamerTrue Gamer5 kun oldin
  • Go vegan

    Donna DDonna D6 kun oldin
  • I've found in my own experience that sometimes just raising the price or making the package smaller makes something more "premium" to the younger demographic. You don't even need to change the product.

    Aaron BrittAaron Britt6 kun oldin
  • w A i G y E w

    ImranImran6 kun oldin
  • I hope one day we can synthesis some impossible meat wagyu or smth woooo maybe one day everybody would be able to taste the wagyu :D

    Keinnic [ LifeAfter ]Keinnic [ LifeAfter ]6 kun oldin
  • 21:56 "Each pound yield 20 cups of coffee" That's 22.7 Gram per cup, That's a lot compared to the regular shot being between 7 to 9 gram...I guess it's really strong when drinking or the beam flavor is really low thus requiring a lot.

    whatever 12whatever 126 kun oldin
  • We the poor people we watch it like a dog, by the way it won't satisfied my hunger too costly. I'm sorry useless to watch

    Bebe Cannual BungdonBebe Cannual Bungdon6 kun oldin
  • Can you have a more worthless host? At least find one that's able to describe what he's tasting. And certainly, learn the pronunciations.

    JeffJeff7 kun oldin
  • STOP THIS ABNORMALITY GO VEGAN!!! do you research and see

    MR.MP3MR.MP37 kun oldin
  • what in the knockoff Tasty Worth It is this series

    LacunoLacuno7 kun oldin
  • He eats sushi like he’s taking a shot🤣love it

    eeoo ooeeeeoo ooee7 kun oldin
  • Funny, when you order from Crowd Cow, they send you a love letter.

    duane howardduane howard7 kun oldin
  • gugafood just busted the myth of Olive Wagyu. The difference is so small, its overhyped.

    Ong jit tuckOng jit tuck7 kun oldin
  • No matter what the taste I wont pay $240 for just a single bite lol

    Xiyor DecipleXiyor Deciple7 kun oldin
  • One word BlueBell💁🍦

    GeminiGemini7 kun oldin
  • Aha, I didn't know you guys made a Worth It ripoff! (I don't know better suited and less negative word to describe it, sorry! English is not my mother tongue) I hope this Worth It ripoff is just as good as the original, because Worth It is my absolute favorite show on all the UZworlds and those true gems are even more rare than Olive Wagyu, so I am hoping that with this Worth It ripoff (not meant negatively!!) series of yours I've finally found a second super epic show I can follow/binge and look forward to 😁😁👍

    Aimless IdiotAimless Idiot8 kun oldin
  • You lost all street cred when you brought in Koreans to explain anything Japanese, unsubscribed...

    smitha775smitha7758 kun oldin
  • Just want to point out that Chef Nobu is wearing a Richard Mille watch. A very nice one.

    Kien NguyenKien Nguyen9 kun oldin
    • its a secret, he's poor

      eksineeksine2 kun oldin
    • No. It's a white Hublot Spirit of big bang

      hoang thao truong nguyenhoang thao truong nguyen6 kun oldin
  • U should assert ur dominance on these foodies

    J CJ C9 kun oldin
  • i still hate meat

    Anne ZamorAnne Zamor9 kun oldin
  • If you can afford it and will not put a dent in your wallet go ahead.Taste the expensivest food in rhe world. For the taste and experience. We only live once and in this pandemic times nothing is certain. You cannot even plan your life.

    Babes DoceBabes Doce9 kun oldin
  • A lot of the really expensive truffle prices you see are created because some restaurants will bid wildly to get all the publicity that comes with winning. Buying what is seen as a super luxury item gives your restaurant immediate clout and prestige. Those purchases should not be part of food cost but rather advertising budget.

    Michael KaszynskiMichael Kaszynski9 kun oldin
  • Definitely worth it! I've been to Shodoshima 3x since it's just a boat ride away from me

    KitsuneKenKitsuneKen9 kun oldin
  • Wa-gyu, wa = Japanese, gyu = beef

    Kurio71Kurio719 kun oldin
  • so uhh...you're just kinda copying worth it huh

    Chris PageChris Page10 kun oldin
  • These types of expensive foods are truly delicious but are not worth the price, when anything is priced so high, it is a tactic to gain that small level of customers and clients who are willing to spend that kind of money simply because they are curious, and remember one thing, the expensive vendor only has to sell one item to pull in X amount of dollars when the inexpensive vendor has to sell anywhere from 10 to 20 or 30 or more items to bring in the same amount of dollars as the expensive vendor, in other words, it is a sales tactic.

    Luis TamayoLuis Tamayo10 kun oldin
  • why does my guy keep saying wagu? lool where did the y go?

    AfromanInJapanAfromanInJapan10 kun oldin
  • I am a big fan of Nobu - yes, it is not cheap but the entire delivery is just so nice; great food, great taste and great atmosphere. Hoping that Covid is over soon so that I can go again!

    Japan MOGU GourmetJapan MOGU Gourmet10 kun oldin
  • Just eat cow fat.

    noemi noeminoemi noemi11 kun oldin
  • Great icecream equals bigger waistlines too.

    Justin CaseJustin Case11 kun oldin
  • Chef Nobu's wearing a six-figure Richard Mille trying to justify his pricing as reasonable. lmao

    Time to WatchTime to Watch11 kun oldin
    • Right. It's to pay for his lifestyle and needs.

      Alex To goAlex To go8 kun oldin
  • FFS man, WAH-gyoo

    RhythmDroidRhythmDroid12 kun oldin
  • If you put Godiva or some famous European brand chocolate into your ice cream, then yes it would be worth paying $6 to $8 dollars for a pint. $12 is too much. I still stick to $5 pint ice cream because these expensive brands still don't do lactose-tolerant based ice cream.

    wktjan4286wktjan428612 kun oldin
  • Very interesting & informative!

    ExBRDExBRD12 kun oldin
  • the way he tips his head back eating the sushi is infuriating lol

    vqnvqn12 kun oldin
    • It's not looked down here though

      KitsuneKenKitsuneKen9 kun oldin
    • Like he's taking back shots. Lol.

      PinkRainClouds21PinkRainClouds2111 kun oldin
  • Anyone saw that Richard Mille on his hand👀

    abhay bhandaryabhay bhandary12 kun oldin
  • I still remember I was looking at stuff at a souvenir shop in Shodoshima and at the back of a jar of olives it said imported from Spain. Haha!

    ibec69ibec6912 kun oldin
  • Jeni's is garbage. Constantly in the news for bacteria making ppl sick.

    Michael LotfiMichael Lotfi12 kun oldin
  • Don't get caught over paying, buy your A5 Japanese Wagyu from Costco.

    DDOT EELDDOT EEL12 kun oldin
  • Here's a tip, don't get Uni at a cheap sushi restaurant.

    sk8punk318sk8punk31812 kun oldin
  • I wonder why he chooses farmed tuna instead of fresh caught

    sk8punk318sk8punk31812 kun oldin
  • A lot of these are more about the prestige rather than the taste. Sure, they taste amazing, but the extra cost doesn't really justify say white truffle over black truffle. It's more like a status symbol. I mean birds nest soup is basically tasteless but expensive because of how hard it is to obtain.

    Pavement PounderPavement Pounder13 kun oldin
    • @Alex To go yeah that too.

      Pavement PounderPavement Pounder6 kun oldin
    • Pretty much. Same with shark fin soup tasteless. Feel sorry for the sharks.

      Alex To goAlex To go8 kun oldin
  • When did Justin Timberlake become a food critic?

    Article VArticle V13 kun oldin
  • "If the price is high, that means the qual...sorry let me adjust my Richard Mille watch...quality is also very high!"

    Kay FlipKay Flip13 kun oldin
    • hard to see a sushi chef wear watch at work usually they don't wear anything.

      laplapmaxlaplapmax9 kun oldin
    • 🤣🤣respect to you since you knew about the watch

      George FloresGeorge Flores12 kun oldin
  • Nobu Sushi is the most overpriced and overrated sushi I ever had. I had better sushi twice as good for half the price.

    fataznboi911fataznboi91113 kun oldin
  • hes not lying after 4 or 5 bites the fat content is very filling and starts to become gross...IMO

    Mason ThinksMason Thinks13 kun oldin
  • Man can't even pronounce "olive".

    Br brBr br13 kun oldin
  • In Collège I worked par time with a truffle distributor It was Haven every week got as bonus 2 large truffles I will never forget that generosity :)

    Harry LenHarry Len14 kun oldin
    • What's the taste?

      PraxePI PIPraxePI PI9 kun oldin
    • I would’ve sold it 🤣 buy yourself a house after a few years

      ValidGoods -VGValidGoods -VG10 kun oldin
  • Come on guys, at least attpt to pronounce it correctly. Google it if need be.

    Sean CannonSean Cannon14 kun oldin
  • I personally think the A5 or Australian equivalent M12, is way too overrated, taste very greasy and less beefy flavor. definitely not worth it. Dry-aged Prime grade is suitable for most people

    eraserflyingeraserflying14 kun oldin
  • $17 a piece, how much of that is "rent"? i understand its rare, but i think the high cost of rent for that place also is a big part and his pay.

    Tse Hong LingTse Hong Ling14 kun oldin
  • At some point they will just forget the meat and just eat the fat.

    JohnJohn14 kun oldin
  • And parts of America and the world have no food. Ok!

    Robert FRobert F14 kun oldin
  • The coffee and truffles are just expensive no value goods to rip off lottery winners. Wagyu though....

    UltradudeUltradude15 kun oldin
  • Nate always looks like he's about to happy cry lol

    Alex LinAlex Lin15 kun oldin
  • NOBU is sooooooo not worth it 😂 MASA is much better

    watchdealer11watchdealer1115 kun oldin
  • It’s not. It’s just meant for guys to spend money to get with some good looking girl. Don’t ask me how I know.

    PhlegethonPhlegethon15 kun oldin
  • I thought the best wagyu is Matsusaka Wagyu. And I dont think it even exported

    JCJC15 kun oldin
  • 2 years later, it will be adding another flavor, called "NUCLEAR". Welcome to try it.

    Alex wongAlex wong15 kun oldin
  • The price for quality is on par with other regular restaurant eating in the USA. The personable service that you get from your personal sushi chef...I mean GREAT. Sushi is more about the flavor than really "filling you up" having your stomach full.

    Andrew FrodoAndrew Frodo16 kun oldin
  • TALENTI is my go to whenever I’m craving ice cream/gelato

    Jean C TaverasJean C Taveras16 kun oldin
    • yeah no way am I spending 12 per pint

      Blanc NoirBlanc Noir12 kun oldin
  • Nobu New York sucks and is expensive

    Titus PTitus P16 kun oldin
  • I am Japanese. having watched a bunch of Wagyu video, I am wondering why Kobe beef is always rated as No.1. For us, Matsuzaka beef is more popularly considered the best.

    rm19720520rm1972052016 kun oldin
    • I have both before, i can't tell the different. A5 wagyu may not be worth the money, but it the best beef. There is restaurant in Tokyo that has unlimited all you can eat A4 wagyu for 2 hoursl

      EileEile7 kun oldin
    • It's more because Kobe is the best known outside of Japan, not that it's necessarily the best.

      Pavement PounderPavement Pounder13 kun oldin
  • I think the pandemic has taught people a big lesson, having one stream of income is not really a good idea cause your job doesn't secure your financial needs. The pandemic has really set out business-minded people from the rest that is why I'm so lucky to be among the investors trading with *metro__kelvinfx* on insta as his student it's been success and happiness since the beginning of my trades.

    Micah BamaiyiMicah Bamaiyi17 kun oldin
  • Where is Graham?

    ImAFLying CactusImAFLying Cactus17 kun oldin
  • Panda express taste much better while watching this video

    Emmanuel Rio AtmadjaEmmanuel Rio Atmadja18 kun oldin
  • Snapper and toro cannot be compared! I even het toro from Japanese stores to make myself a sushi bowl at home. Not snapper!!!

    foodyhholicfoodyhholic18 kun oldin
  • I love toro - uni etc

    foodyhholicfoodyhholic18 kun oldin
  • I was happy with Japanese A5 and Kobe - would be curious about the Olive fed black cow - 1 piece

    foodyhholicfoodyhholic18 kun oldin
    • It’s amazing! I had it a few weeks ago, shared it with my friends, it’s so buttery and rich, I saved the rendered fat and used it like beef butter, which also describes the taste

      Robert ChungusRobert Chungus3 kun oldin
  • I’m not into fat so much so I’m sure I would love the American wagyu the most out of all 3 so I need to try them all now it’s just so hard because my partner is vegetarian and so are our 2 kids 😞 so hard to just go out and spend so much just for some meat on myself! 🤦‍♂️.

    J CabreraJ Cabrera18 kun oldin
    • @Daniel Stan thanks. I have been wanting to try it it’s just hard because my partner and our 2 sons are vegetarians so she’s not a big fan of going to steak places lol. But I will have to buy it from Costco now since they sell A5 wagyu. Y’all think Costco sells the real deal?

      J CabreraJ Cabrera7 kun oldin
    • you don't understand until you eat it. i ate a cheap cut and i can't compare it with anything, and i don't like fatty anything(including fish). The fat is not like the fat you find in any animal, period. Is not something you experienced before. if you have the chance, try a lower quality one which is way cheaper and it will make sense why it soo expensive

      Daniel StanDaniel Stan7 kun oldin
    • A nice grass-fed steak is great. I appreciate Japanese excellence but this is ridiculous. That fatty meat is good for yaki-niku grills only

      Kurio71Kurio719 kun oldin
  • One bite everyone knows the rules

    Jigar PatelJigar Patel20 kun oldin
  • very good !!!

    Pin FoodPin Food20 kun oldin
  • Me waiting for graham to post a reaction to this video ◡̈ Graham if you see this, it’s a sign to catch something to eat when I come to Las Vegas in July!

    Amedio G.Amedio G.21 kun oldin
  • Wagyu beef is so good that Kobes parents named him after the Japanese city where the best Wagyu beef was produced

    David HeDavid He21 kun oldin
    • I met a chick who was named Chardonnay. Tells you what the parents liked.

      Raphael ProttiRaphael Protti13 kun oldin
  • So Wagyu beef have a higher percentage of fat, does it make it less healthy to eat?

    SLSL21 kun oldin
  • Nice work 🎆✨

    Ebay AddictsEbay Addicts21 kun oldin
  • If we could get salt bae to season this steak it would be the ultimate cut of meat!

    Husqvarna EnduroHusqvarna Enduro22 kun oldin
  • The problem with the highest end Wagyu steak is that waxy coating it leaves in your mouth. It's more like eating melted fat than beef...

    steve vermillionsteve vermillion22 kun oldin
  • The thumbnail looks like the watermelon steak I've had weeks ago

    Read my ABOUT section PLEASERead my ABOUT section PLEASE22 kun oldin