Living On $158K A Year In Grand Rapids, MI | Millennial Money

21-Yan, 2021
237 624 Ko‘rishlar soni

Destiny Adams, 29, lives in Grand Rapids, Michigan and earns $158,000 a year from three income streams: a full-time job for the state of Michigan as a child welfare specialist; Destite Hair Collection, a small business selling wigs and hair extensions and includes a small salon; and a UZworld business consulting channel. She also has her own brand line and sells t-shirts through her social media channels to spread the word.
This is an installment of CNBC Make It's Millennial Money series, which profiles people across the U.S. and details how they earn, spend and save their money.
Read more about about her budget breakdown here:
Check out Destiny’s UZworld channel here:
Destiny Adams doesn’t believe in “off” days.
The 29-year-old entrepreneur’s schedule is always jam-packed, from producing UZworld videos in the mornings to taking inventory for her salon in Grand Rapids, Michigan, in the afternoons. At 6 p.m., she begins her shift as a child welfare specialist for the state of Michigan, working until 2:30 a.m five days a week.
It’s a lot to manage, but Adams revels in the hustle. As of December 2020, Adams had three main income streams: the full-time job with the state, which pays around $60,000, plus benefits; the Destite Hair Collection, her small business selling wigs and hair extensions and running a salon, which netted her $86,000 in 2020; and a UZworld business consulting channel, which brought in an additional $12,000.
“You should have multiple streams of income because it helps you live the life that you want to live,” Adams says. “If something happens with my state of Michigan employment, I also have the salon. If something happens with the salon, then I have my UZworld income. And if something happens with my UZworld income, then I have my personal brand.”
Her side hustles provide the financial peace of mind she didn’t have growing up. Adams’ father was killed when she was less than a year old, and her mother, Wilhelmina Phillips, worked a graveyard shift at a factory while raising three kids on her own.
The family lived in income-based housing in Grand Rapids, and while her mother did her best to provide for her children, Adams says she didn’t have a financial role model growing up. Instead, she saw her grandmother struggle in retirement without enough savings to live on and her mother didn’t have an investment account at all. Though money wasn’t discussed in her household, Adams didn’t want to struggle the same way.
It wasn’t until she joined the Michigan National Guard in 2012 that Adams learned about budgeting, saving and investing for retirement. She stresses that by being open to new opportunities and putting in a lot of hard work, it’s possible to build a different life.
“Growing up in low-income housing, being in a single-parent household - you can overcome all of that,” she says. “I was still able to go to college, start my businesses [and] become successful.”
Finding fulfillment
Adams decided to launch her hair brand because she saw the opportunity to meet a need in Grand Rapids. While attending Grand Valley State University from 2009 to 2013, she routinely traveled 150 miles each way to Detroit to get her hair done and buy wigs and hair extensions that weren’t available locally. Soon, she realized that there was money to be made in bringing the Detroit salon experience and products closer to home.
She began sourcing hair and selling wigs and extensions online in 2016. In the beginning, Adams hand-delivered the products to her clients. But by 2018, she made enough in sales to open a salon that doubles as a physical storefront for the wigs and extensions. Adams leases the space for $685 per month, and two hair stylists pay her a flat fee to rent out a chair to cut and style hair.
» Subscribe to CNBC Make It.:
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates:
Find CNBC Make It. on Facebook:
Find CNBC Make It. on Twitter:
Find CNBC Make It. on Instagram:
Living On $158,000 A Year In Grand Rapids, MI | Millennial Money

  • What's your budget breakdown? We're looking for stories from all ages, not just millennials! Share your story with us for a chance to be featured in a future installment of Millennial Money:

    CNBC Make ItCNBC Make ItOy oldin
    • Whosoever shall confess that Jesus is the Son of God, God dwelleth in him, and he in God.

      Desert PreacherDesert PreacherOy oldin
  • Oh she a hustla alright ♥️

    Clarisse CatelynnClarisse CatelynnKun oldin
  • Wow love your entrepreneurial mentality

    Gloria MGloria MKun oldin
  • Black is beautiful❤️

    Ahmed AliAhmed AliKun oldin
  • Destiny, your story is so inspiring.

    D.Gulley - Create and Build WealthD.Gulley - Create and Build WealthKun oldin
  • Yes honey! Motivation 💞

    S FilesS FilesKun oldin
  • The astonishing tabletop secondly march because uganda uncommonly pause past a swanky undershirt. honorable, jumbled balance

    Dana KlyneDana Klyne2 kun oldin
  • The truculent mother-in-law energetically miss because tip ultimately mug failing a rebel need. different, jobless lasagna

    Exhibit ProductionsExhibit Productions2 kun oldin
  • Amazing just awesome

    Tina ThomasTina Thomas2 kun oldin
  • " and making sure we aren't lending out our money to our family members" ....

    Brittney TBrittney T2 kun oldin
  • Amazing story! I'm here for the boss black moves! :)

    Krystal AKrystal A3 kun oldin
  • Love this lady and her positive attitude. Your DESTINY is great!

    A BA B4 kun oldin
  • she smart. i like her

    FleurFleur6 kun oldin
  • Huh? I live in Michigan I never heard of her nor her business i'm sure it's expensive 🤣

    Chanel4Real PierceChanel4Real Pierce6 kun oldin
  • The cryptocurrency has charted a 10-fold rally in the past 11 months, offering a significantly higher return than gold amid the massive inflation-boosting monetary and fiscal stimulus delivered by authorities worldwide to counter the coronavirus-induced economic slowdown. The precious metal reached a record high of $56.000 in February 2021 and has been trending higher ever since. I invested 6BTC and I have been earning 2BTC weekly...

    Maluma MalumaMaluma Maluma7 kun oldin
    • Thanks Luiz .+

      Maluma MalumaMaluma Maluma7 kun oldin
  • she is a hustler! this is incredibly inspiring. thank you for sharing her story!

    Esprit MarieEsprit Marie13 kun oldin
  • Amazing drive she has. But she definitely overspends money, she could be investing over 3k easily.

    Simple FinancialSimple Financial13 kun oldin
  • You doing wonderful things and seems like you enjoy it. Continue winning! 💕 🙏🏾 Wish my daughter could talk with you to get some advice. ❤️

    Veronica VeronicaVeronica Veronica17 kun oldin
  • Congratulations 🎊🍾🎉🎈 Yessssssss♥️♥️♥️♥️👏🏽👏🏽👏🏽👏🏽🥳🥳🥳🎊🎊🎊🎉🎉🎉I ABSOLUTELY LOVE LOVE LOVE IT....Women Getting Out Their OWNNN WAY & MAKING A WAY...YOU GOOOOO GIRRRRRL🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽👑#QUEENDOM #Bawse #QueenofManyThings

    Anita Jackson-BridgesAnita Jackson-Bridges18 kun oldin
  • Beautiful sister and smart

    GBDK4LGBDK4L18 kun oldin
  • not lending money to family members? why wouldn't you help a family member?

    G TavG Tav19 kun oldin
  • She is a beast

    FanonX RogersFanonX Rogers22 kun oldin
  • This lady is a role model for others to follow. Let’s look at a couple specifics here.... 1) She never used her geography as an excuse. Not once did she say “It’s impossible to have a successful business in Grand Rapids...there’s not enough wealth here” 2) she never used race as an excuse. Never did she say “The system is rigged for African Americans” 3) she focused on education. 4) Notice she didn’t have 5 kids from 5 different fathers. She had her priorities in order! I could go on and on...but I believe I’ve made my point. Many people need to take a page from this lady’s playbook!

    walker bwalker b22 kun oldin
  • Dr. Lynn Richardson would love her with all her streams of income.

    Tyrese BrinsonTyrese Brinson23 kun oldin
  • I’m loving all the representation

    Tyrese BrinsonTyrese Brinson23 kun oldin
  • I pray all black women reach for the stars. We have it in us... we are smart, creative and resourceful. Let’s do this sis!!!!!

    Donna ChathamDonna Chatham24 kun oldin
  • The used mercedes was a bad choice; it will turn into a money pit and will be worth much less when she sells it.

    felixvelofelixvelo24 kun oldin
  • Steven Graham broke down this video fairly well. She has what they call a side hustle that's actually more profitable & promising than her day job, so her actual income isn't just from 1 source because she's an entrepreneur. She wouldn't be making a living otherwise, which is the actual future of Millennials. No day job is gonna provide the income we need to live comfortably~

    BrandonBrandon24 kun oldin
  • 7:04 Wait--you make $158K/year and only save $12K of it? Did I miss something, fam?

    Anthony StewartAnthony Stewart25 kun oldin
    • American's don't know how to save or invest $

      BrandonBrandon24 kun oldin
  • Loved this! Such an inspiration and all round incredible being.

    English Breakfast DarlingEnglish Breakfast Darling26 kun oldin
  • This has to be the best episode yet. Sharing Destiny's story all over my social media.

    Ro RoRo Ro26 kun oldin
  • It’s great to see women of color be young , gifted, and not afraid to succeed in life!! Congratulations on your accomplishments!!

    Tisha HollimanTisha Holliman27 kun oldin
  • Good for her, she has a plan and goals.

    Living My HustleLiving My Hustle27 kun oldin
  • She came from such humble beginnings. It's so awesome to see her achieving such great heights !! Def has inspired me. Good luck Destiny

    Aayushi PatelAayushi Patel27 kun oldin
  • I'm inspired. We love to see it sis!

    SharDavisXoSharDavisXo28 kun oldin
  • T. Haas! Iykyk

    Alex MisiakAlex Misiak28 kun oldin
  • 💖💖💖💖💖

    LGnLALGnLA29 kun oldin
  • Proud of a fellow GV alum and GR resident. You’re doing amazing chica!

    Letwine MLetwine M29 kun oldin
  • wow, Just wow, this is inspiring

    NdeyeInsiderNdeyeInsiderOy oldin
  • Following her youtube page . Just now starting my journey into entrepreneurship and it's good to see someone who looks similar to u make it ❤️

    love blacklove blackOy oldin
  • How can 110 not like this?

    clear as waterclear as waterOy oldin
  • Gooooooo destiny!!!!! Yasssssss 🙌🏼🙌🏼

    CallmeJoCallmeJoOy oldin
  • She is an amazing woman! Definitely deserve driving that E class and LV bags❤️ Proud of u

    Yu Tung Katrina WongYu Tung Katrina WongOy oldin
  • LEttttttssss GOoooooo!!!!!

    LionHeart MarketLionHeart MarketOy oldin
  • wow Destiny is doing so well! I loved watching this.

    Nana YaaNana YaaOy oldin
  • This video was great! I love the fact that Millennial Money is taking the time to seek out different stories. Destiny obviously works hard and has a great head on her shoulders. No doubt she already has savings goals. She'll continue to grow her businesses and be MORE than fine!!

    GreenTea&BrowniesGreenTea&BrowniesOy oldin
  • Go sis go. I love Destiny.

    Smart Shooters LLCSmart Shooters LLCOy oldin
  • This is awesome thanks for making this video u will be truly blessed

    Tomika PhillipsTomika PhillipsOy oldin
  • Amazing and inspirational lady

    Francois BadenhorstFrancois BadenhorstOy oldin
  • congrats from your Soul brothers fans in Mexico

    Junior BJunior BOy oldin
  • 💯 Respect Beautiful 🌹 Enjoy

    Bryan SmithBryan SmithOy oldin
  • Proud of you, Sis!!

    Khari AnaisKhari AnaisOy oldin
  • Well done 😊

    J BakerJ BakerOy oldin
  • What actions did you take to get featured?

    Dre Trades IIDre Trades IIOy oldin
  • She is really amazing, sets a great example of what you can achieve with hard work and a good head on your shoulders! So many of these episodes have a bunch of "hidden math" where the numbers don't line up, but she's running her life so well, and running a great business, good on her!!

    Praha Drums OfficialPraha Drums OfficialOy oldin
  • This girl is awesome!!!!!!!

    Leah ManionLeah ManionOy oldin
  • From Grand Rapids myself! Low Interest clothing business owner. Great work bringing our city to life :) keep it up! I will too

    nocaydennocaydenOy oldin
  • Go GR! Very good episode

    Adam RoughtAdam RoughtOy oldin
  • Shes getting it, motivation!

    Amani LAmani LOy oldin
  • Yeahhhh Destiny!

    Sugarbritches💋Sugarbritches💋Oy oldin
  • As a child welfare specialist in Michigan, I cannot believe she has the energy to do all of this stuff outside of that job! It can be so stressful! Good for her

    Brittany MorrowBrittany MorrowOy oldin
  • This woman is amazing and inspiring!

    Jonna AlexandriaJonna AlexandriaOy oldin
  • Living in Grand Rapids myself, I'm trying to figure out why this women is trying to live so lavish. No one here to impress, just a bunch of crime and bitter people. Nice place, but I wouldnt be going around with 20 Louis V bags.

    Dayshawn Fields - The Ball PunditDayshawn Fields - The Ball PunditOy oldin
    • Probably because she doesn't make decisions based on impressing others, but instead on what she enjoys.

      Lindsey BurnsideLindsey BurnsideOy oldin
    • You can’t see why she wants to live HER life happily? Enjoying HER personal wealth?

      Tiara ValentineTiara ValentineOy oldin
  • CNBC has been killing it with the diversity!

    Darlyne EliDarlyne EliOy oldin
  • Killing it out here!

    Chidinma NzeChidinma NzeOy oldin
  • I love the representation in this video🙌🏾🙌🏾 she is gifted!

    BlackGirlBillionaireBlackGirlBillionaireOy oldin
  • IM FROM GRAND RAPIDS!!!! Love to see black women winning in my city!!! #reppingmycity 💪🏾💛

    Songwe ChiyombweSongwe ChiyombweOy oldin
  • I'm so impressed at the hussle!

    La CasavlogaLa CasavlogaOy oldin
  • If black women are going to overspend on hair products, at least a black women is getting PAID for it

    Closer EdgeCloser EdgeOy oldin
    • Fo Real

      The TruthThe Truth23 soat oldin
    • @Salem The Cat I agree, Black women should start CUTTING DOWN on the weaves and wigs

      Catherine MagomuCatherine Magomu18 kun oldin
    • @Colorful Codes well that's at least a positive. We as a people should focus on NATURAL 100% so we can cut the middle man out

      Salem The CatSalem The Cat21 kun oldin
    • I agree it's at least 50% better than it was in the early 2000s. I remember watching a documentary about black hair care being 92% Korean owned as a billion dollar industry. The distribution shifted though around the time the natural hair movement picked up(2009/10). Not sure what the numbers are now but the biggest brands are black owned 😊 Shea moisture did sell 50% to bain capital though and carols daughter sold to l'oreal.

      Colorful CodesColorful Codes21 kun oldin
    • I loathe weave and how much money is being ran up outta black communities. It's just as bad in Benton Harbor Michigan. Green, red, orange, blond hair....🤮

      Salem The CatSalem The Cat29 kun oldin
  • Thank you all for the kind words 💕

    Destiny AdamsDestiny AdamsOy oldin
    • Wonderful mindset laser focused. Our youth need this! Would love to partner in sharing your story to young ladies in inner cities

      Tina ThomasTina Thomas2 kun oldin
    • Get that money boo Never stop getting it

      BigBlackBootyDaddyBigBlackBootyDaddy12 kun oldin
    • Beautiful and smart definitely need more women like you these days.

      GBDK4LGBDK4L18 kun oldin
  • I love so many things about this feature 🔥

    Sherese NicoleSherese NicoleOy oldin
  • #MichiganBaby ✅✅✅✅✅

  • Her hustle motivation is powerful. I wish she invested more. She can do $2000 a month with her income no problem and still have fun money. Keep moving forward Sis 🔥🔥🔥🔥

    tbnewhomestbnewhomesOy oldin
  • And if you're making $158k shouldn't you be able to pay off your loans? I'm asking because my assumption as a former banker is when people pay off their loans....then banks lend to others etc

    Obi MalopeObi MalopeOy oldin
  • I'm legit confused...can someone please explain the loan relief programs. I always thought you being able to pay off your loans was if you don't it still is?

    Obi MalopeObi MalopeOy oldin
  • So many opinions about what she does with her income. I think the point of sharing these is to show how different people live, work, save etc. Nominate yourself for the next video since you have all the answers on living the American scam, I mean American dream.

    EternalJoyEternalJoyOy oldin
  • She is so cute! Just followed her channel, because I admire her hustler spirit!

    Stephanie MStephanie MOy oldin
  • Love this for her!! Keep on shining!

    jothisorthatjothisorthatOy oldin
  • 616 baby!!!!

    Benjamin WhiteBenjamin WhiteOy oldin
  • If she can pay for Louis Vuitton bags and spend $900 eating out a month, then she should be able to pay for her student loans as well. Having your student loan "erased" means that someone else (including you somehow) will have to pay for it. If you take out a student loan, then pay for it like a responsible person.

    Thuy NguyenThuy NguyenOy oldin
  • you would be surprised how many live on less than 24k per year in this area (Grand Rapids)... 158k, puts her in the rich people category to must of us.

    West Mi Bad DriversWest Mi Bad DriversOy oldin
  • Now this is an impressive young woman!

    jc Arizonajc ArizonaOy oldin
  • I support this! I love ur work ethic! I’m from Grand Rapids! And I also know how hard it is to open up ur own business being black! Keep going girl I wish u the best!!!

    bigman 616bigman 616Oy oldin
  • She a hustler.

    Carlos CotmanCarlos CotmanOy oldin
  • She getting her hair from China?

    MarwanMarwanOy oldin
  • Beauty, Brains, and a Boss!!! Love to see the success!!!

    Kris RaqKris RaqOy oldin
  • love her!!!

    ericaericaOy oldin
  • but i thought the american dream is dead..

    Blanca VelasquezBlanca VelasquezOy oldin
  • Cost of living is so low in GR. If she splurges on things she could probably afford to.

    Ben FoshagerBen FoshagerOy oldin
  • Literally hustler of the year! I love to see it!

    Kami BohannonKami BohannonOy oldin
  • I thoroughly enjoyed this! Come through Destiny!

    Amber WilsonAmber WilsonOy oldin
  • She collects LV bags and she’s got her student loan erased. That’s why this country is broke

    jinshuo zhangjinshuo zhangOy oldin
  • She seems really materialistic.

    ViralThingsViralThingsOy oldin
  • Can someone explain why she went to the army after college? Doesn't the army normally recruit high school graduates? Inspiring video 🙏 but that's tooo much money spent on take out

    Siphokazi Lerato MalingaSiphokazi Lerato MalingaOy oldin
  • She is amazing 💕 period. And we love to see it 🙌🏾 keep on grinding and shining!

    Netty DNetty DOy oldin
  • Beautiful Story! 😍

    ArtofNiaArtofNiaOy oldin
  • I love it!!!! You are a beast Destiny!!!! Multiple streams okkkkk!!!! Very inspirational!!

    Kristen PerryKristen PerryOy oldin
  • I enjoy watching and listening to stories like this. I live in Michigan as well. Great job!

    DeQuinn BoykinsDeQuinn BoykinsOy oldin
  • That is incredible, self-made and no excuses. One loan program doesn’t come through, go for a second. I would complain but she just makes it happen, which is why she is doing so well. Really cool!

    irish80122irish80122Oy oldin
  • A true HUSTLER!!! Yesss Destiny!!! 👏🏾

    Dominique LittlesDominique LittlesOy oldin