How The KitchenAid Stand Mixer Became A Status Symbol
KitchenAid stand mixers are absolutely iconic. The design hasn't changed since 1969 and fans are obsessed. The company has reported 25% growth year-over-year in 2020 - the pandemic-induced baking boom surely helped. Bought by Whirlpool Corp. in 1986, here's how the 101-year-old company has helped build successful culinary careers while empowering the home cook too.
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How The KitchenAid Stand Mixer Became A Status Symbol
I don't know much on the history about these mixers however I do know that they are worth fixing and we enjoy working on them at our home repair shop so much so that we even set up a live feed cam while we are fixing them to show everyone how "cool" and "nifty" they are built not only on the outside but also on the indies. we also share our espresso machines on our channel, now I wonder is this also a status symbol or stature that has an interesting history lesson behind it also? Hmm many time for another video soon hehehe. Thanks for sharing:-)
Get a real job. I as someone who works with industrial equipment. This product it's over price.
In Australia their toasters are $400. Literally wtf
When you spend $1000aud on a mixer and then use it once and it sits on a kitchen counter or in a cupboard...... Yeah no thanks
I bought mine in 2008. I don't use it often, may be 10 times a year. I've read that their life span is around 15 years (but last more depending on the use and care). I guess mine still has more than 3 years. However, I powered it on yesterday and I feel like it does not have the same power. Dunno what to do since I am in Venezuela ( But I bought in the US in 2008) and we don't have technical support here. You may know why it is lacking power? Maybe because it is 12 years old?
Its a "status symbol" to people who don't have money but like to act like they do. Much like Michael kors and Gucci slides. (I have one btw and love it. Got it 10 years ago and its still going strong. 🙂)
Glad to know I wasn’t the only one who’s biggest “adult goals” was a kitchenaid 😂
GO GREENVILLE!
I wanted to buy one but saw the reviews of breaking up.. made of plastic inside
I have a KA and I like it ok, it’s heavy and klutzy. My mom didn’t like them. She had a sunbeam, she didn’t have to scrape down the sides.
4:48 its a she ? , how can you tell ?
When our KitchenAid was about 13 years old, the motor started getting noisier, so I looked up some DIY maintenance videos. The task was fairly simple of removing the housing, cleaning the gears, and re-lubricating it with food-grade grease. My biggest gripe about the brand is the price of the accessories. Most of the time you can buy a stand-alone gadget or appliance that does the same thing for as much if not cheaper.
It’s worth it guys, I have the professional 6 and it’s amazing
I would like to get married soon and literally like 50% of the motivation to do it is to put a KitchenAid mixer on the registry...
The maniacal treatment unprecedentedly stay because india correspondingly appreciate on a judicious bangladesh. amuck, wary stove
Someone please tell me that that golden yellow color's name is
24/7, 3 times a week 🤣
I gave my fiancé a kitchenaid mixer as a combo Christmas gift/birthday gift and first anniversary of living together present. We love to cook together! Both super practical and symbolic of a long life together ❤️
My mixer I inherited from my mother. I recall her making cookies with it the day of the moon landing.
24/7 3 times a Day????
What?
I got mine for $200 canadian. Go to kitchenaid's website, they have a section of refurbished machines that are taken fully apart and repaired and packaged back up! Svae yourself a pretty penny but still get the "status symbol" lol
I have one of those 1955 style ones, along with four of the modern Kitchenaid mixers. My Mom had one when I was growing up, so I grew up cooking with it. She still uses it, and she's 86 soon. She'd laugh if I told her it's now a "status symbol".
Idk how mine is because I bought it off of Craig’s List over 10years ago . It was grey , scratched , without attachments , missing 3 of the rubber feet , no attachment hub , and leaking grease . My hubby changed the grease and placed a new gasket, I bought new attachments, feet and hub. I sanded and painted it a glittery hot pink . It is definitely a showstopper in my kitchen. I get many compliments.
When Whirlpool bought Kitchenaid, they tried to save money by having the parts made in China. The number of service issues skyrocketed, so they went back to using to the original source in NW Pennsylvania.
They are so expensive... in my country is the same price as 1 ipad pro 2020 😭😭😭😭 ... idk maybe i can find less expensive one
Sorry, but no. Kitchen aid is not the great mixer it used to be. It’s okay for the occasional -once a week - cake or cookies and buttercream, but for every day use and stronger dough like bread you need something like the Kenwood Chef.
Ours died after only 5 years. We ended up replacing it with a different brand that was actually less attractive and cost more money, but is more powerful and more convenient.
When we were just children we were promised KitchenAids for when we graduated college or got our first real apartment. Mom has her red one, little sister got Seaglass metallic green for her college apartment, I got my lemon yellow for my MBA (which cost twice as much here in Germany) and baby sis will get one when she finishes her engineering degree.
I like my KitchenAid, but it really isn't the best for yeasted bread dough. I just don't think it's powerful enough. The heavy duty super expensive one is probably better for that use...
Kitchen aid a status symbol? Ya if you live in your mom’s good living magazine. Quality kitchen appliance, absolutely. But status symbol? C’mon. It mixes ingredients. Let’s settle down
This video was a waste of resources
If anyone knows who keeps buying all of the Buttercup [yellow]... let me know. =)
Hands up for the kids who had to grow up with hand mixers 😂🙌🏽
🙌 And mind you, the hand mixers I grew up with as a kid were also KitchenAids!
We got one as a wedding present a decade ago and it'll still working great. It's not doing 300 cookies a week, but it gets plenty of use.
Once I get my own place, I'm sending out my great grandmother's bowl lift KitchenAid out to be completely refurbished
The Kenwood Chef mixer is also an heirloom bullet proof product.
My kitchen Aid is older than 23 years old. And I still LOVE my Kitchen Aid.!!! Will be bying the Commercial one but will keep my Artisan 5 Qt.
I have my grandmother's kitchen Aid and I'm still making dinner rolls for my fam to this day. Lol 48 yrs still mixing lol.
My dad got one in the 80’s before I was born. Fast forward several years later, and my dad has passed away. But I’m still using his machine that he basically passed down to me. I use it at least once a week. Love the design and it’s usability!
if they are so good why does Mr. Mixer exist? Whirlpool took a great mixer and put into the dumper.
th eonly thing i do not like is the logo. for the rest its a gorgeous machine
Tbh I don't like it. I have a 20 year old sunbeam that I use more than my kitchen aid. I'm just not a fan of it
The ONLY KITCHENAID product that went bas was a burr coffee grinder Dit not use it much, but the last pound I started to do ja Ed up & burnt. But it had just was after warrantee, but for the longest they had none, But a few years ago I saw a COMPLETELY DIFFERENT style I won’t bother with one again . Cheers 🇺🇸🇺🇸🇺🇸🇺🇸
Enter WW. II born in JAMAICA BWI, my parents had a Sunbeam mixmaster,,I remember them even making mayonnaise , & other stuff, when I met , my wife in USA she had a hand mixer, But 1 day I was in the ‘CELLAR. ‘ IN Bambergers , Livingston mall, saw a great priced KITCHENAID. 6 QT LIFT BOWL COLOUR “CAVAIR”, so bought it which she used a bit cakes, cookies CHRISTMAS Plum Puddings Small kitchen so it’s in an Island cabinet, so I would lift up for her, but she NEVER Got over that surprise ! Cheers 🇺🇸🇺🇸🇺🇸🇺🇸
Absolutely love my Kitchenaid mixers!!! Yes, two!! Pink! Got my first in 1990 for Christmas. My BFF has it now. Got two pink ones after I survived a horrific car accident in ‘01. The pink was going to be limited, so my husband got me two! They’re fantastic!!!! ❤️💙❤️💙
Years ago KitchenAid was poorly advertised on QVC. The host didn’t know how to use it properly. I sent an Email to KitchenAid to make them aware of this. Next thing I know they had a perfect infomercial created. I feel I helped them along towards great success.
I’ll take a Hobart over this any day of the week.
Oster Kitchen Center is my favorite. Tons of attachments, blender, mixer, food processor, chopper, ice cream maker. I buy everyone I find in yard sales, thrift stores and estate sales.
I bought one in 1987 and I still use it. The idea of having it serviced is a new one to me.
Love mine. I even do instant pudding in it!
we've had the same KitchenAid for 20 years
I removed my Empire Red Artisan from the counter (it took up so much space!) and stored in another room. I missed it so much, it's back in pride of place. I don't use as often as in years past but my kitchen wasn't the same without my precious. Mechanical Heart and soul of my kitchen! Loved the video!
The one problem with the kitchen aid is its difficult to pour ingredients into while the mixer is spinning. Usually I need to stop mixing take the bowl off my mixer then put in the flour or sugar put the bowl back on then keep mixing
My white KitchenAid is 38 years old. Love it!!
I'm twenty years old and I have gone through 3 kitchenaids( technically my moms) I should have looked into getting them repaired
"I, like most people, grew up with [...] a Kitchen Aid" -clueless white liberal showing her privilege.
What a stupid comment
I didn't know what a Kitchen Aid was until I was an adult, but that doesn't mean I think she is liberal or that she has "privilege".
@Clio Hasegawa Both major parties in the US support neoliberal economics, so chances are she's a liberal whether she's a progressive or a conservative It's possible that she isn't, but the whole point of my comment is that assuming a majority of people are wealthy enough to afford a Kitchen Aid is an indicator of her political stance
She could be conservative
Watching this while mixing a bread dough in my green kitchen aid
5:55 no, most people didn't grow up in a socioeconomic class where insanely expensive kitchen appliances are a norm in every home. Everyone you know may have grown up with one of these sitting out on the counter, most people didn't.
$480.00
It's $1000 for the artisan series here
How did a stand mixer become a status symbol? By a price tag.
24/7... 3 times a day... 3 times a week. 60% of the time, it works... every time.
Mine is purple! Oh, how I love it. Such a workhorse.
I got my KitchenAid mixer 9 years ago, I believe, when I was 13 years old. It was a birthday gift from my grandfather.
You do have to have their oil changed every so often just like a car, which most people don't realize
I want one so bad ;n;
That and a Vitamix!
One of the few things you can buy and keep for years when your tired of buying things only to throw them out months later because repair either doesn't exist or is not allowed.
I bought a $200 Kitchen Aid in 1975 when I was 22. It BROKE in 1980, just snapped off at the hinge. I didn't know there was any kind of warranty after 5 years. It was long gone before anyone ever mentioned that to me.
Now I want one.. KitchenAid is not as famous as brand here (Indonesia). People know Phillips and some chinese brands. The high price would limit market penetration too I guess.
I have a breville stand mixer and it's fine but one day I'll buy a kitchenaid and it will be glorious.
Not everyone! I use Kenwood :P
I won a KA in an Instagram competition!
KitchenAid good. Kenwood better. .. And cheaper in almost all places. Sometime in the last number of years, KitchenAid made an unwelcome transition from premium appliance to being a symbol of overpriced pretentiousness.. I'd love to see a Venn a diagram of the following: -Bought a KitchenAid mixer as an ornament. -Actually uses KitchenAid mixer. -Asks visitors in first 5 mins: "Did you see my KitchenAid mixer?"
Not everyone is rich to buy one
I just got my mom one for her birthday! She loves it!
I dream to have this but im hellabroke 😇
There are videos on how to degrease your kitchen aid. If it’s starting to make weird sounds when on, you need to regrease
I still have mine it’s going on 40 years old
My late partner gave me a 75th anniversary edition KitchenAid stand mixer in '90 or '91. We didn't buy bread again for a year, I'd make it fresh. I had to send it in once to get the motor fixed after about 25 years, but it's been a workhorse! It's my favorite appliance.
It's crazy be how a mixer can out live a human huh.
I got mine from my Dad. It will be definitely passed down to the next generation.
Only those that have been around this things will relate to what I am about to say. Who enjoyed the smell of the kitchen aid machine while in use when you were growing up?
I was a messcook on a diesel submarine. A hobart miker that was about twice this size sat just inside the galley door.
I amazingly enough got mine at Goodwill for $15 and I love it so much, honestly so useful
Got mine bc of the GBBO 😅 🧁🎂🍰🍥🍪🥧 😋
Not even gonna spill the tea obout bakeoff taking $ to use a different mixer? And then had to switch back?
You will never see a kitchenaid stand mixer in a Asian household
The KitchenAid is the Toyota of the kitchen. It isn't the cheapest, but it won't bankrupt you and it'll last forever.
@• oh okay well it was built in the 80s so that’s why it hasn’t crashed yet. Try driving a Toyota built in recent times and tell me if you still like Toyota. And you are completely wrong about Chevys. I live in a small town with rough roads and harsh weather. I have seen Chevrolet’s take on the toughest conditions and come out clean. But I’ll agree that modern A modern Chevy can’t hold a candle to the classic ones. All cars back then were just better.
@Dustin Stewart everybody know if you want a car that'll last as long as you, buy a Toyota or Honda.
@Dustin Stewart Chevy, like most Detroit cars, is a garbage brand. Overpriced, under-engineered, they're poorly built, the poorly fitted plastic junk inside it rattles when they drive, use an insane amount of fuel for the power you get out of it... I've owned a 1989 Toyota pickup for over 20 years, with over 300,000 miles thats had no issues.
Toyota? I think you mean a Chevy. Toyota drivers usually crash their car within 2 years.
Used my old mixer for almost 30 years. It still worked ok, but ended up with a kitchenaid from a relative. Absolutely LOVE it. Weighs a ton, but works so well. Looking forward to trying the meat grinder attachment.
Good old UZworld university 👏🏽
I want one.
I'm from Greenville!
The one status symbol that actually deserves it’s status!
When the time comes, I'll be getting one 2nd hand on ebay just like I got my Staub Cocotte 🤗💜
Just dont use the dough hook above the second speed. My mom did that and it stopped working. A coworker fixed it and told me what was wrong. The only thing is to put back a retaining clip on the shaft back into a groove. Take me less than 10 minutes to fix. Just cant overfill bowl anymore
eh, i'll skip the mixer and buy grocery store bread, pastries, cookies, cakes, pies, etc
Stop with the vocal fry.
Wait, what? "24/7, 3 times a day, 3 times a week" . . . that is 63 days in ONE WEEK KitchenAid Artisan 350 Watts, mixing dough while challenge the space/time continuum!