How I Built KIND Into A Multibillion-Dollar Business

15-Dek, 2020
150 931 Ko‘rishlar soni

What does it take to transform an idea into a multibillion-dollar business? It starts with passion, perseverance, and most of all-kindness. Daniel Lubetzky has always believed that businesses are a vessel for social change and that each entrepreneur pursing their vision has a higher purpose to bring people together.
Born in Mexico, Lubetzky was raised in a Jewish family. His father was a Holocaust survivor and taught Daniel the value of being kind to others, which served as a large part in his father’s survival.
Daniel made it his life’s mission to spread peace and kindness. He grew up believing he would devote his life to resolving the Arab-Israeli conflict and launched a food business to bring people together that subsequently led to KIND Snacks- a brand that is emblematic of doing something kind for your body and takes pride in transparency by using ingredients you can see and pronounce. Today, Daniel’s vision is thriving and has turned into a multi-billion dollar endeavor.
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How I Built KIND Into a Multi-Billion Business

  • Kind bars are awesome but it’s not too kind to my wallet 🙃

    Zen AbbeyZen Abbey4 soat oldin
  • I sincerely apologize for commenting here. I'm not a bad person, just a desperate one. 😖 Do you have an extra $1? Saving to get a working laptop - to start a homebased job (only way for me to earn again). Lost so much since 2020.

    Read my ABOUT section PLEASERead my ABOUT section PLEASE5 kun oldin
  • There’s something unkind about his smile

    PriyankaPriyanka5 kun oldin
  • I don’t believe him, I believe Kevin O’Leary

    Faiz AlkhaledFaiz Alkhaled9 kun oldin
  • He looks like a cool guy.

    Dale BisramDale Bisram11 kun oldin
  • I don’t even like kind... sooo ew

    Pmoose TravernPmoose Travern16 kun oldin
  • I have always loved the wholesomeness of the product, but now that I know the story behind it, I appreciate the brand even more.

    Nicole BondNicole Bond16 kun oldin
  • The marvelous colombia coincidentally paint because bakery gergely tease excluding a spicy police. hissing, jolly caterpillar

    Ashley GironAshley Giron27 kun oldin
  • ha ha ha... He is a jewish. Its prove he didn’t become billionaire, they made him

    Rifat ahmedRifat ahmedOy oldin
  • It's not a multibillionaire dollar business.

    D AD AOy oldin
  • Be Kind ❤❤

    Victor UmehVictor UmehOy oldin
  • My answer: because I always have them in my shopping cart

    InHisImage&LikenessInHisImage&LikenessOy oldin
  • TheKIND Blueberry Vanilla Breakfast bar seriously makes up for the majority of my solid diet. Those things are incredible.

    Justin ChaneyJustin ChaneyOy oldin
  • By being helped

    Superior TraSuperior TraOy oldin
  • Roasted jalapeno? Seems tasty.

    sutatssutatsOy oldin
  • Love that the founder is Mexican. Need more representation like this ✨💛

    GoodEnergiiiGoodEnergiii2 oy oldin
    • I know you from you tube. cuando nos casamos pues jajaja be safe in Oaxaca.

      Pedro PascualPedro PascualOy oldin
    • Free inmigration if you want more

      microesfera100microesfera100Oy oldin
  • I love this company. I have bought some of these products in the past, but after seeing this video I want to support even more.

    RoséRosé2 oy oldin
  • It's not just a business.

    xymxym2 oy oldin
  • Great story. Would love to help promote the brand in Canada. I think there is room to grow it

    Micah DesforgesMicah Desforges2 oy oldin
  • When is the IPO?

    Andi SAndi S2 oy oldin
    • ...mars company bought it

      litany of the seaslitany of the seas14 kun oldin
  • ONLY 5 grams of sugar. This is considered somewhat healthy. No wonder we have a diabetes problem in this country.

    Cash is King truckingCash is King trucking2 oy oldin
  • *Tacos with papayas & **_ice??_** bro, that's got to be one soggy taco*

    Cel TicCel Tic2 oy oldin
  • ran into & it’s a pretty dope place for people in business 💪🏾

    ALittleMoreMotivationALittleMoreMotivation2 oy oldin
    • facts bro

      frankie Gostlrfrankie Gostlr2 oy oldin
  • I’m a Flight Attendant and he was on my flight from Aspen to LA and let me say he is a very humble man and gave KIND bars to everyone onboard!

    Janet MaciasJanet Macias2 oy oldin
    • @Domerame TV Spatiale yeah it's the sun microsystems guys but they got bought over by Ellison I guess

      Jon TJon T8 kun oldin
    • @Jon T U have been javascript for 20 years and yet associate Larry Ellison to JavaScript. U need some milk for real.

      Domerame TV SpatialeDomerame TV Spatiale8 kun oldin
    • @Deej White dude was savage on Shark Tank where he tried to buy out the utility patient out from a single mom and cut her out...

      Rusty ShacklefordRusty Shackleford8 kun oldin
    • Same! This man is so cool and humble! I met him at an event and he was so down to earth, I didn’t even realize until watching Shark Tank who he is! 🤣

      Deej WhiteDeej White9 kun oldin
    • Whats your insta

      Hope For The HighwayHope For The HighwayOy oldin
  • CNBC needs to fact check all these "I started the business with $10,000" stories. Like Trump's business origination story, you will find most of them are fake or highly exaggerated.

    SoCalFreelanceSoCalFreelance2 oy oldin
    • lol yea they don’t mention i had to take hundreds of thousands to millions of dollars of loans to scale it to its current level

      Samin AlamSamin Alam2 oy oldin
  • Dark choc nuts and sea salt is 🔥 thank you!

    ABAB2 oy oldin
  • Most of them are candy bars anyways

    arjunarjun2 oy oldin
  • Kind bars are loaded with sugar,

    ACOUPER100ACOUPER1002 oy oldin
  • One of my favorite snacks

    QuynhNie_BooQuynhNie_Boo2 oy oldin
  • Love it ❤️❤️❤️

  • Nice video

    Unai EtxeberriaUnai Etxeberria2 oy oldin
  • This is super inspirational. Truly KINDness is what we need to be spreading right now during COVID.

    James LeeJames Lee2 oy oldin
  • We love to see it! Such a great story behind the brand

    Lola MavenLola Maven2 oy oldin
  • Part of the Mars family now

    TT2 oy oldin
  • Very inspirational!

    Joseph ThomasJoseph Thomas2 oy oldin
  • Yet another immigrant entrepreneur creating wealth for America....

    Bruno AnjosBruno Anjos2 oy oldin
    • Certain immigrants are amazing.....others not so much

      Sweetzs100Sweetzs10012 kun oldin
  • TREAT PEOPLE WITH KINDNESS! a Harry Styles x KIND collaboration would feel authentic

    Astrid RojasAstrid Rojas2 oy oldin
  • My favorite is Pomegranate Blueberry Pistachio!

    PhantomMatrixPhantomMatrix2 oy oldin
  • then costco comes in with the kirkland bars

    alanalan2 oy oldin
  • Absolutely amazing

    Aviad DanonAviad Danon2 oy oldin
  • Jewish empire 🔯🕎🇮🇱💰

    Ezra U. HaroEzra U. Haro2 oy oldin
  • Jews and business go hand and hand... very entrepreneurial

    Bill BanDohBill BanDoh2 oy oldin
  • Kind bars are delicious

    Apollo The Moon ManApollo The Moon Man2 oy oldin
  • Investing in crypto is a more lucrative way of making money

    Josh AndersonJosh Anderson2 oy oldin
    • Yes I can believe that, I got victory with him. I was so sad after receiving the first pay knowing I invested so low with fear😓😫

      Andrew pauloAndrew paulo2 oy oldin
    • I met Mr Johnbill for the first time at a conference in Manchester, I invested £25,000 and traded in one month making close to £143,670

      Eri JoAnnEri JoAnn2 oy oldin
    • Really y'all know him?, I even thought I'm the only one she has helped walk through the fears and falls of trading

      KirbyKirby2 oy oldin
    • got 12th winning thanks to Mr johnbill, he's really the best, I've made £16,400 in 18 days working with him

      Best of Us InvestorsBest of Us Investors2 oy oldin
    • I'm from the UK 🇬🇧 I and my colleagues gave him a try and it has been good returns of our investment, Thanks Mr Johnbill

      Vanitao64Vanitao642 oy oldin
  • Raising the BAR for entrepreneurs and investors everywhere! ! Very Brilliant,thanks for the video

    mark Angelomark Angelo2 oy oldin
    • @mark Angelo You are into forex trading i guess !! I have tried trading on my own and got some little profits though It was a professional trader Richard Kennedy that was recommended here on UZworld that I followed up that helped me to be back on track again. He provides accurate trade signals and makes favourable ROI. I have been trading with him for the past three months. He’s very honest, reliable and trustworthy to deal with. I strongly recommend you go for his guidance.absolutely safe and secured as you don't have to send anyone money for investment

      Mariam JohnsonMariam Johnson2 oy oldin
    • @mark Angelo Lol what did you invest on? you speak about trading !!!! You are a Gambler? LOL

      Mustapha HussainMustapha Hussain2 oy oldin
    • @Mariam Johnson Invest wisely friends!! I have tried trading on my own and sold most of my assets but failed. nobody can be too perfect !!

      mark Angelomark Angelo2 oy oldin
    • Going through the comment sections makes me realize that some people are still lost in the financial world

      Mariam JohnsonMariam Johnson2 oy oldin
  • He's Mexican!!!

    AdonisAdonis2 oy oldin
  • Genuine question - it stood out to me that he said Israelis and their Arab neighbors... would there be a reason he said that instead of Israelis and Palestinians?

    chowtime91chowtime912 oy oldin
  • Yes we need to be kinder

    I Am JabbyI Am Jabby2 oy oldin
  • A few days ago newly elected US senator, Cynthia Lummis, endorsed Bitcoin on live television. She spoke very highly of the cryptocurrency, even revealing she had a sizable investment herself, so I keep wondering if I should I still get into cryptocurrency Investment, or are all the big gains gone and also how do I begin making gains on cryptocurrencies?”.

    Theresa RathTheresa Rath2 oy oldin
    • @Theresa Rath Guys, am really happy Mr. Hawkins accepted to help me make profit in the Cryptocurrency market, I sent a mail across to him and I received a response after several days of waiting, but currently I can now make profit on the Cryptocurrency market with his strategies.

      Georgiana ErdmanGeorgiana Erdman2 oy oldin
    • @Theresa Rath On his email address

      Georgiana ErdmanGeorgiana Erdman2 oy oldin
    • I entered into the Cryptocurrency market with little or no knowledge of how the market works, I made some losses though, but I was referred to Daniel Hawkins by a friend of mine and currently am a top earner in the Cryptocurrency market

      Eva HirtheEva Hirthe2 oy oldin
    • I never believed I could make profit in the Cryptocurrency market because I got into the market as a novice and I really lost a lot of money in the Cryptocurrency market, but later on I came across Daniel Hawkins and to be honest I have made a lot of profit in the Cryptocurrency market with him

      Kyle AndersonKyle Anderson2 oy oldin
    • Really cool, How do I speak with Daniel Hawkins?

      Theresa RathTheresa Rath2 oy oldin
  • I’m definitely buying some tomorrow.

    Seth HutchinsSeth Hutchins2 oy oldin
  • So love these bars! Very inspiring story!

    Raymond CunananRaymond Cunanan2 oy oldin
  • Excellent video! Thank you so much for sharing this. 😀🙌🙌🙌

    Paola BuesoPaola Bueso2 oy oldin
  • Hard work and a positive mindset always pays off.

    Atypical AdultAtypical Adult2 oy oldin
  • The chocolate breakfast bars are the best bars I've ever eaten, but unfortunately they are not sold in my country :(

    tt2 oy oldin
  • Yes yes yes!!! I love this.

    Michelle PascualMichelle Pascual2 oy oldin
  • KIND and STRONG on the packaging just make this bar a product and brand leader in it's own right.

    Rhea GalsimRhea Galsim2 oy oldin

    Suraj kumar DevSuraj kumar Dev2 oy oldin
  • The kindest shark ever

    Financial ShinaniganFinancial Shinanigan2 oy oldin
  • having Kind Bars as a complimentary snack option on flights (delta) was brilliant. like the other options are and have been pretty lame (peanuts, graham crackers) so to hear of the kind bar option sounded wonderful, and just about every person the snack cart stopped by had them choosing the kind to have just a stand-out snack in that boredom enviroment, really made an impact.

    ZakerathZakerath2 oy oldin
  • I KIND of learned something new‼️✅

    honeybdreamhoneybdream2 oy oldin
  • I love his story I’m going to start selling them in my vending machine lol

    Israel MondragónIsrael Mondragón2 oy oldin
  • cApItALiSm iS eViL aNd rAcIsT

    Al GibaniAl Gibani2 oy oldin
    • It's only racist if you're NOT winning, right? Because if you were winning you wouldn't call it racist or evil. This should tell everyone that Socialism is for losers!

      Chad ChadChad ChadOy oldin
    • It actually is.

      fake Apple Storefake Apple Store2 oy oldin
  • I cried when I found out he was the Mexican son of a Holocaust survivor. 😭 God is so good, he blesses his people. Praise Jesus, the Son of God. Jesus is so amazing, I cry nearly everyday just thinking about how wonderful God is. May every victim of the Holocaust rest in Paradise, and May every surviving descendant be blessed forever. Jesus is our Savior. He always has the last victory over His enemies. Our undefeated champion. ❤️❤️❤️❤️❤️

    Mystical MediaMystical Media2 oy oldin
  • If you know magic, make "Mr. Wonderful" disappear.

    Saul GoodmanSaul Goodman2 oy oldin
  • One Kind bar cost about $3.50 USD!!! 💵💵💸... This is why this guy is rich and the poor are forced to go with unhealthier choices. Next time a company brags about doing well think about how many people are actually losing out. Maybe "Kind for the soul and Unkind to the wallet" should be this company's mantra.

    Chris Lane JonesChris Lane Jones2 oy oldin
    • I mean, I don't really buy into the whole "mission" of the company or his background story tbh... BUT you can always create your own bars, sell them cheaper and see if you can last in business.

      Chad ChadChad ChadOy oldin
  • Lol literally just ordered a few boxes of their bars on Amazon. UZworld be trippin

    Jen TuesdayJen Tuesday2 oy oldin
  • If you’re here. We will make it

    The Maklarry PrimeThe Maklarry Prime2 oy oldin
  • This is amazing

    Vickkie TheophilusVickkie Theophilus2 oy oldin
  • And what about the plastic? wrappings around these bars! Do they make it safe for the environment to dispose of?

    J HaJ Ha2 oy oldin
    • It is a business with a known brand and wrapper not restarting the brand for pollution and more expensive costs

      tim johntim john2 oy oldin
  • Company is now sold to Mars, it seems, a giant corporation with history of unethical practices. Sad that KIND has turned to greed

    patoisespatoises2 oy oldin
    • @wes west they are all the same

      Leo JosephLeo Joseph2 oy oldin
    • Did you mix up Mars with nestle?

      wes westwes west2 oy oldin
  • Wow so nice to see this. They are actually my favorite bars. They are on the expensive side.. but SO worth it considering the ingredients and taste. So happy to hear how it came about.

    naturalbeauty02naturalbeauty022 oy oldin
  • Kind is like one of the best bars i’ve ever had.

    Savannah WillSavannah Will2 oy oldin
    • They’re the only bars I can eat that don’t bloat me or cause me digestive video

      S. WillieS. Willie2 oy oldin
    • Agreed. Literally just ordered a few boxes of their chocolate sea salt bars before popping on here and seeing this video. Love that they’re so low in sugar that I can give one to my little brother and he thinks he’s getting a treat like a candy bar , when it’s relatively way healthier lol

      Jen TuesdayJen Tuesday2 oy oldin
  • He seems like a nice person

    alukardFEalukardFE2 oy oldin
  • *I can't afford to but KIND bars very often, but I have always enjoyed eating them, and I will buy more now that I know the story.*

    Jessica ColeJessica Cole2 oy oldin
  • This is very inspiring and I know that I’m going to get there soon.

    Evelyn D'HaeneEvelyn D'Haene2 oy oldin
  • Daniel is such an inspiration and I love his guest appearances on Shark Tank!

    Frank Chou - FinanceFrank Chou - Finance2 oy oldin
    • @Mon Nguyen yes, he was a guest a few times and did a couple of deals including some with Laurie

      Frank Chou - FinanceFrank Chou - Finance2 oy oldin
    • Wow I’m curious, was he a shark ? Did he invest in anyone ideas?

      Mon NguyenMon Nguyen2 oy oldin
  • Jeez. Initially low profile businesses can net you a huge profit.

    Casey Burns InvestingCasey Burns Investing2 oy oldin
    • @olive oil 🤖

      Casey Burns InvestingCasey Burns Investing2 oy oldin
    • How are you everywhere?

      olive oilolive oil2 oy oldin
  • Raising the *BAR* for entrepreneurs everywhere! Great video!

    moneybeemoneybee2 oy oldin
    • He raised the bar by selling a bar that becomes unkind to the wallet.

      Chris Lane JonesChris Lane Jones2 oy oldin
  • I love kind bars. I love them even more that I know the founder is Mexican. What a story.

    YG ChowYG Chow2 oy oldin
    • @Chelsea P what are you even talking about?? Don’t get me wrong love Jesus but your comment makes no sense??

      Lizzy SLizzy S23 kun oldin
    • It dosnt matter he has an accent. I had this debate about Jesus being white it wouldn't matter if he was he still died for our sins.

      Chelsea PChelsea P23 kun oldin
    • @999bigsky he would be both. Hispanic because he’s Mexican but also Jewish and Caucasian.

      Lizzy SLizzy S25 kun oldin
    • Is he Hispanic or solely Jewish Caucasian?

      999bigsky999bigsky25 kun oldin
    • @Win From Within Mexican is a nationality not a race. Believe it or not you can be Mexican and ethnically Jewish just like he is. He is Mexican and Jewish

      Lizzy SLizzy S2 oy oldin
  • I💞this KIND BAR is not too sweet and it Has All Good Ingredients. Nutrients and my Kiddos 9 and 10 yrs. They Love them. Bonus Why I Buy them its because it doesn't taste like Cardboard. Thank U Daniel💙💙💙😉

    Sara CornejoSara Cornejo2 oy oldin
  • Inspiring🙏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾

    Mariam LawalMariam Lawal2 oy oldin
  • So AWESOME to see a fellow immigrant or person from an immigrant family succeed in this country :)

    Days with DayVidsDays with DayVids2 oy oldin
    • @connor If only some "T-people" understood that....This is what makes AMERICA GREAT!!!!

      Alex WilliamsAlex Williams23 kun oldin
    • @Adrian Moore yeah immigrants statistically do better than native born in terms of income. Fascinating

      connorconnor2 oy oldin
    • @Adrian Moore Right! I think there's the assumptions or stigmas that opposes that in recent days.

      Days with DayVidsDays with DayVids2 oy oldin
    • It's actually very common. A lot of people come to the US and see opportunity that many people born and raised here, take for granted.

      Adrian MooreAdrian Moore2 oy oldin
  • Alot of that money is probably me lol I love those bars

    sierra Gonzalessierra Gonzales2 oy oldin
    • They actually do taste really good.

      Adrian MooreAdrian Moore2 oy oldin
  • A very inspiring story 👍 I love their dark chocolate & peanut butter bar.

    Bartłomiej KulpaBartłomiej Kulpa2 oy oldin
  • Seems like a genuine dude

    Marcus PMarcus P2 oy oldin
  • Awesome, just awesome!

    Missy DMissy D2 oy oldin
  • 😘💓

    Roel CandaeleRoel Candaele2 oy oldin
  • I pray for all future millionaires/billionaires we are going to make it 🙏🏾 by GOD’S Grace.

    Joseph OlorunesanJoseph Olorunesan2 oy oldin
    • Wouldn’t all future millionaires imply you’ve already made it?

      KerpaltheballerKerpaltheballer2 oy oldin
  • What is up guys to all pet owners especially dogs owners. Checkout my small online pet store

    Best Music HitsBest Music Hits2 oy oldin
  • This is awesome, i couldn't imagine building a multi-billion dollar business

    Black Vito - MoneyologyBlack Vito - Moneyology2 oy oldin
    • It was some kind writing from all of you !

      :إبن ibn-Henry, عبدالله هنري Ab-Abdurrahman:إبن ibn-Henry, عبدالله هنري Ab-Abdurrahman16 kun oldin
    • Dang Chris, give it a break already. If you’re going broke because of the purchase of some KIND bars then you may want to reevaluate things.

      Gregory VierraGregory Vierra2 oy oldin
    • @Chris Lane Jones have you also seen the ingredients of the bars? They’re like 75% almonds/cashews. I wouldn’t underestimate how much they cost to produce compared to your oat-filled similarly marketed bars (Cliff bars would be a good example). Cant expect better /costlier ingredients and not to pay a premium for that.

      Jen TuesdayJen Tuesday2 oy oldin
    • @Chris Lane Jones 😂😂😂😂

      naturalbeauty02naturalbeauty022 oy oldin
    • I can, have you seen the price of these bars.

      Chris Lane JonesChris Lane Jones2 oy oldin
  • Now this is the KIND of video everyone can learn something from!

    David DeutscherDavid Deutscher2 oy oldin
    • @Chris Lane Jones Marketing!

      Controversial Zimbabwe TVControversial Zimbabwe TV2 oy oldin
    • Make a company that is unkind to others' wallets. I get so mad when my wife buys them.

      Chris Lane JonesChris Lane Jones2 oy oldin
  • Funny how food was never a thought for him and now, one of the most well known bars internationally.

    Nanny ChatsNanny Chats2 oy oldin
    • Only recently arrived in France.. so best known internationally... not sure.

      Eve AngéliqueEve Angélique11 kun oldin
  • It always starts small

    Talking lifeTalking life2 oy oldin
  • Good morning

    Blooming ScholarBlooming Scholar2 oy oldin
  • Great content, love the videos!!

    Alwyn John - The Simple InvestorAlwyn John - The Simple Investor2 oy oldin
  • first

    Arnav VedagarbhaArnav Vedagarbha2 oy oldin