How I Sold My Start-Up To Lululemon For $500 Million

19-Apr, 2021
833 916 Ko‘rishlar soni

Meet Brynn Putnam. The CEO and founder secured $3 million in venture capital to fund her tech-based fitness company MIRROR on the same day that she gave birth to her son.
In the summer of 2020, Putnam sold MIRROR for $500 million to Lululemon. The pandemic has been good for business. MIRROR ads are plastered across New York’s subway, airing on TV and clogging up social media channels.
But selling a company for half a billion dollars is just a small part of her story and frankly, not even the most interesting.
There are three numbers to watch out for in this story. $15,000: The amount Brynn had in her savings when she quit ballet. $3 million: Her first outside investment. $500 million: The amount she sold MIRROR for in 2020.
Here’s how Brynn Putnam built a company worth half a billion dollars in just two years.
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How I Sold My Start-Up To Lululemon For $500 Million

  • I used to think of these people as they are super lucky to have the right idea at the right time, but as I get older, I realized that it's just the tip of the iceberg. Take this case for example, Brynn was successful not just because she has a good idea but also because of her mindset or way of thinking, doing things, and that mindset does not happen over night. She has been cultivated it her entire, since she was 7. She invested a lot of her time and effort into ballet and then Harvard... I'm sure that if she's not successful because of this idea, will be successful with something else.

    Tran Thai BinhTran Thai BinhSoat oldin
  • Goal!

    Ann TaylorAnn Taylor5 soat oldin
  • If a person studies a language at university they’ve got their future secured by their daddies.

    Quantum ZerelthQuantum Zerelth12 soat oldin
  • Parents. Be careful with your words. An 11 year old boy commits suicide because his mother hated him all his life and used the worst words towards him. 😢😢😢😢😢

    NukiweNukiwe16 soat oldin
  • That’s my trophy wife right there

    Ryan HamiltonRyan Hamilton22 soat oldin
  • Great for her (she's a Harvard Alumni so, they know how create companies that could works very well) .... but her "Mirror" is a pure bull sh*t for me, and the proof that people really buy THings they don't need !

    N KN KKun oldin
  • She looks much better after she got the 500mil dollars.

    fooflatekafooflateka2 kun oldin
  • Congrats. Will sell it on NASDAQ. We are neighbours in London and San Fran.

    Sundar Seine Mudda Ihre RacheSundar Seine Mudda Ihre Rache2 kun oldin
  • 𝖘𝖆𝖋𝖊𝖒𝖔𝖔𝖓 𝖝 𝖇𝖔𝖓𝖋𝖎𝖗𝖊 𝖝 𝖊𝖑𝖔𝖓𝖌𝖆𝖙𝖊

    יאסוןיאסון2 kun oldin
    • F/O/R/ G/U/I/D/A/N/C/EW/H/A/T/S/A/P/P +1/4/4/0/4 /9/7/0/4/8/1/O/R/W/R/I/T/E/M/E/O/N/H/A/N/G/O/U/T/(/K/A/N/E/H/A/R/Y/8/8/@/G/M/A/I/L/./C)O/M/)

      Cnbc Make itCnbc Make it5 soat oldin
  • No one else more fitting than Anne Hathaway to play her if there's a bio movie coming

    Jake PK RioJake PK Rio2 kun oldin
  • Talk about vocal fry..... Jesus

    ____________________________________________________________________2 kun oldin
  • Great interview. What a great story behind the product and journey.

    G RG R2 kun oldin
  • Second Elon Musk

    Muzaffar VakhidovMuzaffar Vakhidov3 kun oldin
  • wooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooow❤️❤️❤️

    Muzaffar VakhidovMuzaffar Vakhidov3 kun oldin
    • F/O/R/ G/U/I/D/A/N/C/EW/H/A/T/S/A/P/P +1/4/4/0/4 /9/7/0/4/8/1/O/R/W/R/I/T/E/M/E/O/N/H/A/N/G/O/U/T/(/K/A/N/E/H/A/R/Y/8/8/@/G/M/A/I/L/./C)O/M/)

      Cnbc Make itCnbc Make it5 soat oldin

    Amy LeighAmy Leigh3 kun oldin
  • Dunno how this is worth 500million lol she took lululemon to town maybe i just dont see it you have all these avenues to live stream a workout Zoom, twitch and youtube you can watch all these exercises.

    john Lastjohn Last3 kun oldin
    • F/O/R/ G/U/I/D/A/N/C/EW/H/A/T/S/A/P/P +1/4/4/0/4 /9/7/0/4/8/1/O/R/W/R/I/T/E/M/E/O/N/H/A/N/G/O/U/T/(/K/A/N/E/H/A/R/Y/8/8/@/G/M/A/I/L/./C)O/M/)

      Cnbc Make itCnbc Make it5 soat oldin
  • theranos was good too

    Marte PacanaMarte Pacana3 kun oldin
    • F/O/R/ G/U/I/D/A/N/C/EW/H/A/T/S/A/P/P +1/4/4/0/4 /9/7/0/4/8/1/O/R/W/R/I/T/E/M/E/O/N/H/A/N/G/O/U/T/(/K/A/N/E/H/A/R/Y/8/8/@/G/M/A/I/L/./C)O/M/)

      Cnbc Make itCnbc Make it5 soat oldin
  • i am in love with her

    Sidney RagoSidney Rago3 kun oldin
  • I would never think of that as for me workout is not about the mirror hahah. Anyway, she is great. ?Happy she made it. She deserves every bit of it.

    watherby29watherby293 kun oldin
  • This women shatters the delusion of feminism that plagues soo many into thinking they cant go farther. Never listen to what people tell you the only person who can oppress you in the USA is yourself! If you arent where you want to be its because of your choices.

    Anon ymousAnon ymous4 kun oldin
  • i still think it's the dumbest idea ever, but mad props to her, terrible acquisition on lulu's part. everytime I see a subway mirror ad, I just shake my ad. no one in nyc has room for something like this.

    Sean PennSean Penn4 kun oldin
  • Investment are stepping stones for success. Waiting for the government to provide is a big waste

    Fedrick ThompsonFedrick Thompson4 kun oldin
    • Truth, In order to succeed, your desire for success you should be greater than your fear for failure.

      igor martinzigor martinz4 kun oldin
    • Ma'am Christine Morgan's strategies is so awesome. I get 10 times of my capital in seven days.

      falipe cardosofalipe cardoso4 kun oldin
    • Success in life does not come so easy, is not all about hard work but buy investing if we desire to achieve greatness

      Rose EvansRose Evans4 kun oldin
    • When someone is straight forward and good at what he or she does people will always speak for them.

      samuel miguelsamuel miguel4 kun oldin
    • Alot of people are Living good lives full of hope for the future through the help of crypto currency

      paul fabinhopaul fabinho4 kun oldin
  • What an amazing woman. Feel like her mind would of made her successful no matter what she put her mind to

    Paul CarnevalePaul Carnevale4 kun oldin
  • I realize this adds zero to the conversation, but for whatever reason, I find it fascinating that her ears aren't pierced. 🤔

    Nik WhiteNik White4 kun oldin
  • its a mirror with ads, isnt it?!

    Vasco JoaoVasco Joao4 kun oldin
  • Repent Jesus is coming soon

    JesusiskingJesusisking4 kun oldin
  • make it, enterpreneur

    Luana Almeida CrLuana Almeida Cr4 kun oldin
  • nice

    Luana Almeida CrLuana Almeida Cr4 kun oldin
  • enriched

    Luana Almeida CrLuana Almeida Cr4 kun oldin
  • smart

    Luana Almeida CrLuana Almeida Cr4 kun oldin
  • tech

    Luana Almeida CrLuana Almeida Cr4 kun oldin
  • investing into forex with helen is the best

    Michael Good NelsonMichael Good Nelson4 kun oldin
    • when i was starting the trading new . i lost so many money but when i met Mrs Helen everything changed with just a week . she is the best and she is honest too

      Morgan NelsonMorgan Nelson4 kun oldin
    • her unique skill set and strategy in the trading is amazing. i have been trading with her for a long time now

      Brawer KuttyBrawer Kutty4 kun oldin
    • here is her telegram : investwithfxhelen

      Michael Good NelsonMichael Good Nelson4 kun oldin
    • i have heard so much good about this Mrs Helen and her trading success in so many trading videos but please how do i get in touch with her.

      fernandes ramirezfernandes ramirez4 kun oldin
    • i am happy trading with her and i am in my 7th trade with Mrs Helen . she is the best in the trading service . very honest and reliable

      Philip AndersonPhilip Anderson4 kun oldin
  • Got a co-founder that was ideally male...

    Stephen RaynerStephen Rayner4 kun oldin
  • I like her, she's not a woke feminist.

    Neil BNeil B4 kun oldin
  • I’ve seen monitors built into mirrors, I’ve seen fitness app, and now that this is put together, i think why i didn’t think of this before. Genius.

    DannyBoyDannyBoy5 kun oldin
    • You saw it in 2010?

      Hussain PiplodwalaHussain PiplodwalaKun oldin
  • She is so pretty

    bruno3833bruno38335 kun oldin
  • i've seen mirror dupes on instagram

    juriko whyjuriko why5 kun oldin
  • Get it 😆

    Claire Anne InvestorClaire Anne Investor5 kun oldin
  • 8:52 LMAO that is complete nonsense. These nerds would never say anything remotely controversial.

    Uber menschUber mensch5 kun oldin
  • So the first prototype wasn't very clearly functional but it looked good exact opposite of first ever iron man suite

    Shubham KhannaShubham Khanna5 kun oldin
  • How 500 million can change her look totally... she had alot done on her face. But its all worth it

    Indigo DreamIndigo Dream5 kun oldin
  • So my plan is, brainstorm business idea/plan with the wifey. Get my wife pregnant, at 9 months pitch the idea to investors! hehe

    Wonsahm ChungWonsahm Chung5 kun oldin
  • Fun fact: the founder of Lululemon (Chip Wilson) named it so, because he found it hilarious that japanese people have trouble pronouncing "L" sounds 😂 (they pronounce it as "R" sounds)

    Tazmanian NinjaTazmanian Ninja5 kun oldin
    • S is also a problem. Can't say obsession. 🤣

      Jackie VisitingJackie Visiting5 kun oldin
  • Why sell it? Make it even bigger and more valuable

    Brbhave2p00pBrbhave2p00p5 kun oldin
  • So her husband did all the work LOL

    mind wavesmind waves5 kun oldin
  • This is truly a revolutionary product with applications far beyond fitness. I think it was worth more the $500 million!

    Amancalled AdamAmancalled Adam5 kun oldin
  • The fact that I instantly wanted to buy this product when I noticed it in its first ad said it all. (At the core I'm a really skeptical person.) This background story was the icing on the cake. It was a great story. Now I really need to find a way to buy it in Sweden

    Morgan SvenssonMorgan Svensson5 kun oldin
  • That's so dope... I love the tech in the story! I made an infinity mirror before but not a smart one...Rasberry Pi for the win! Nice work lady!

    Graham HartGraham Hart5 kun oldin
  • American roots having lived in one of the most expensive cities and a Harvard grad - nothing unusual

    ShivinShivin5 kun oldin
  • PI MIRROR + PELOTON subscription model. why not but definitly not at 15B$

    johnnie toejohnnie toe6 kun oldin
  • Did she use madonas plastic surgeon?

    innagotavitainnagotavita6 kun oldin
  • What this woman has accomplished is amazing for the average person, but based on her backstory it sounds like she came from money. Although still inspiring, it's disheartening to see another person who I thought was successful because of their ideas be successful because their parents could pay for an amazing education and training.

    Honor StevensonHonor Stevenson6 kun oldin
  • I like money too, btw you should not use water to irrigate your fields BRAWNDO does a much better job at that, since it doesn't come out of a toilet.

    ZanimationsZanimations6 kun oldin
  • So after taxes and paying back her investors - with interest- she net'd around 200,000,000. That's still enough for her great great great great grandkids to never have to work.

    Principled ThoughtsPrincipled Thoughts6 kun oldin
  • Brilliant

    Ava HuttonAva Hutton6 kun oldin
  • When I make $500 million for doing anything, UZworld et al, will never know the first thing about it. Putnam? Obviously she had all the right connections. Sorta like Ivanka Trump. How many other dancers (millionaire wannabees) had golden connections?

    John CarpenterJohn Carpenter6 kun oldin
  • Just yoga apparel. Nothing revolutionary... I have amazing ideas but no contacts to help me give birth to them.

    Google UserGoogle User6 kun oldin
  • "Allowing people to do- to grow, I think is really powerful" This is the dialogue of a winner.

    Munz MediaMunz Media6 kun oldin
  • Rich people privilege, not impressed.. What did she do again? besides meetings with other rich people?

    HarrybobHarrybob6 kun oldin
  • I wonder how she kickstarted the hardware, software and product dev. This video makes it look like a person with no background in technology can build a sophisticated tech product out of thin air. At least talk about how she did it.

    9S9S6 kun oldin
  • Never heard of it 🤔

    Diana MiklavcicDiana Miklavcic6 kun oldin
  • Being born into money certainly doesn't hurt either...

    CT GeorgiaCT Georgia6 kun oldin
  • I really applaud the amount of innovation that countries like the US bring into the world. But promoting a culture where it's "great" and "awesome" to be dialing in with venture capitalist for 3 million checks the moment you give birth to a son is a bit cruel. Focus on the essential in life, it's not stacking dollar bills one on top of another

    Alexis AragonesAlexis Aragones6 kun oldin
  • She's such a visionary, I loved whe she said "this is the moment, I don't wanna miss the opportunity"

    greyber matosgreyber matos6 kun oldin
  • Idk why watching this was so inspiring but I've already forwarded this video to 4 other people.

    farfromacursefarfromacurse7 kun oldin
  • Her only failure was to change that nose. The previous one was lovely

    Player1Player17 kun oldin
  • just one question - why does she have put tons of Schminke in her face? Does someone how cashed in 500 Millions still have that necessary? #scam I can not even find her on Wikipedia?

    Frederic BeigbederFrederic Beigbeder7 kun oldin
  • Love ittttttt!

    AW27.AW27.7 kun oldin
  • looks like somebody butchered her nose.

    Des PDes P7 kun oldin
  • Cool to see Justin Timberlake interviewing people! Jokes aside, great piece on what sounds like a superb solution😃 I do UZworld videos on Investment, Personal Finance and Real estate (and the core of it all is of course being driven and entrepreneurial)! Come give my videos a look, and perhaps you’ll earn enough money to get your own Mirror!

    Victor LindqvistVictor Lindqvist7 kun oldin
  • She is smart marketers she sis not care fist selling it but started giving a way to celebrity’s

    Madina VadacheMadina Vadache7 kun oldin
  • Genuine question, trying to understand the product's hype: What's the difference between Mirror and a laptop? Couldn't you just stream your laptop to any TV and with any online training classes?

    lightbaolightbao7 kun oldin
  • 170mil+ annual revenue? 500mil seems quite low..

    Paul KlupacsPaul Klupacs7 kun oldin
  • Successful people don't become that way overnight. most people see at glance wealth, a great career, purpose-is the result of hard work and hustle over time,I think the pandemic has taught people a big lesson, having one stream of income is not really a good idea cause your job doesn't secure your financial needs. The pandemic has really set out business-minded people from the rest that is why I'm so lucky to be among the investors trading with Mrs. Patricia Westbrook as her student it's been success and happiness since the beginning of my trades.

    Gelia BanksGelia Banks7 kun oldin
    • yeah thats true,You can only appreciate a person who tries to teach everyone how to invest and make profit on multiple ways...

      pinyin mingpinyin ming7 kun oldin
    • As a Bitcoin trader, it’s almost inevitable that you’re going to experience some ups and downs along the way.Alertness and decisiveness are both fundamental ingredients in the recipe for a successful Bitcoin trader.

      Franklin GushFranklin Gush7 kun oldin
    • I’ve completely stopped working my 9-5 job, which earned me nothing but bread crumbs, now I can take care of my kids and it’s all thanks to Mrs. Patricia Westbrook too

      Christopher colemanChristopher coleman7 kun oldin
    • Seeing people making much money trading got me wondering what I’m doing wrongly. Do you mind sharing some tips..

      Susan MikeSusan Mike7 kun oldin
    • The secret of your future is hidden in your daily routine. Successful people do daily what the unsuccessful only on occasionally.

      cheng hungcheng hung7 kun oldin
  • this is Black Mirror

    Neja H.Neja H.7 kun oldin
  • Such an inspirational story.

    Preetesh ShivamPreetesh Shivam7 kun oldin
  • This really inspired me. All this time I felt like my industry has been undervaluing my talents, so all I need to do is wrap my talents up into a really awesome service that is so good that it replaces the same companies that are turning down my job applications :)

    WhitePhoenixWhitePhoenix7 kun oldin
    • inbox me your idea

      Humans of NairobiHumans of Nairobi5 kun oldin
  • Wow.....its always amaze me those who Pioneer things especially in science & technology. Just goes to see the creative & computing power of their brain.

    Zakar Leo ZayinZakar Leo Zayin7 kun oldin
  • Apple Watch, working with Apple TV and a family subscription is a much better solution and at a lower investment than Mirror.

    Russ ParkerRuss Parker7 kun oldin
  • And Tonal took it to the next level.

    David CogginDavid Coggin7 kun oldin
  • She recognised how narcissistic fitness people are. Personally I’ll save $1500 and use my TV and a $20 mirror but good for her.

    jonny5777jonny57777 kun oldin
  • Success is not final; failure is not fatal: it is the courage to continue that counts. Business opportunities are like buses, there’s always another one coming.

    Michael ScottMichael Scott7 kun oldin
    • I'm ready to invest heavily in it because of the wonderful things I've heard about this lady

      Jay ArmstrongJay Armstrong7 kun oldin
    • It is better to put the price of discipline than to pay the price of regret tomorrow and make the right decision to join the winning team today

      Jaden BrownJaden Brown7 kun oldin
    • I've seen and read many testimonies about her good works to humanity, seriously she's amazing

      Arnold OliverArnold Oliver7 kun oldin
    • The simple truth about btc, If you not an expert or having experience in the field don't🙅‍♂️ trade by yourself

      Santos ToriabaSantos Toriaba7 kun oldin
    • Her whats=app👇 + 4 4 7 8 6 2 1 2 5 8 2 6

      Mark SpencerMark Spencer7 kun oldin
  • Cool. I'm worth near 250k soon enough I'll be a millionaire

    StiofanStiofan7 kun oldin
  • That is incredible !!!! Love women entrepreneurs and she was pregnant! How Godly!!!!!

    Desarai ADesarai A8 kun oldin
  • How much of the planet is it needed to build something like this??? Tired of "visionary" entrepreneurs who don't consider the impact of their great ideas on the environment....

    El sauce LloronEl sauce Lloron8 kun oldin
  • am impressed

    k RSk RS8 kun oldin
  • The guys at RYU have been hoping for something like this for years

    RDV VRDV V8 kun oldin
  • I didn't know about Mirror, incredible idea and product, period. You know it's a great idea when you think "It's weird no one else thought about it before"

    Tell It to My HeartTell It to My Heart8 kun oldin
    • Exactly , just brilliant

      GhulatzUp AttiogbeGhulatzUp Attiogbe4 kun oldin
  • And we're off to the comment section. Let's see what experts think?! 🤔

    C'Mon ManC'Mon Man8 kun oldin
  • Her husband and his family is extremely wealthy and in finance which helps raise further VC.

    Addie WAddie W8 kun oldin
  • Nice myth. Let's hear more about Mom, Dad and that Husband and THEIR professional networks.... @6:50 a ballet dancer from Manhattan who studied Russian literature at Harvard has no business or technology experience yet "gets to work at her kitchen table" building a fitness tech company she exits for half a Billion dollars.... Stories like this one are a disservice to the thousands of entrepreneurial women of the 99% who have only their own grit and perseverance to pursue their business goals. This story just feeds the echo chamber for the 1% and their children. I expected more from CNBC.

    D VSD VS8 kun oldin
  • That is a very clean NYC subway train.

    gearzone2611gearzone26118 kun oldin
  • She looks a lot different in the interview than her earlier images

    Archeantus LAArcheantus LA8 kun oldin
    • that's what running a startup does to you. In this case, a huge start up (not saying she looks bad btw)

      zerocal76zerocal766 kun oldin
  • This is a Nice video.... So inspiring but do anyone knows about expert Mrs Maureen . Mrs Maureen is legit and her method works like magic I keep on earning every single week with her new strategy

    Richie BlossomRichie Blossom8 kun oldin
    • When I saw testimonies all over the place I thought it was made up stories till I was convinced and gave it a try and honestly I don't regret the move I made because I invested in a big way

      Helen JaneHelen Jane8 kun oldin
    • Her method surprises me

      Helen JaneHelen Jane8 kun oldin
    • + 1 9 0 4 5 8 5 8 3 7 7🇺🇸

      Luis LingLuis Ling8 kun oldin
    • + 1 9 0 4 5 8 5 8 3 7 7🇺🇸

      Luis LingLuis Ling8 kun oldin
    • Please how can I reach this Mrs Maureen? I've already lost enough of money trading for myself

      Richard WisleyRichard Wisley8 kun oldin
  • It is not pronounced mere. It is miRRor

    Ashok KumarAshok Kumar8 kun oldin
  • This story would actually be inspiring if it came from someone who didnt actually come from any money or actaul economic struggle. already.

    jaimsishjaimsish8 kun oldin
  • Just the fact that such a useless product made it big is a testament to the lack of discipline, control and drive of modern society today. There are literally millions of websites on fitness. And so many videos on UZworld and other sites, many of which are exceptional. All free. So why would someone spend money on a monthly plan? You're getting a TV in portrait mode: How ridiculous is that? Its like Instagram with a magnifying glass. For people who find it difficult to hold a phone horizontally so it interfaces properly with the rest of the world. Instagram: Videos for the mentally deficient. Yes it is great to hear of someone so sharp and in tune with the defects in society that she can pyramid these things and sell it for a fortune. She has logic and clear thinking that few of us have today and is truly an inspiration. But focus on things that actually benefit society. Some would say, "If it gets people exercising its good" and I have to admit they're right - that does benefit society. But what we should do is encourage people to manage their money better and get the same excellence in fitness from all the media out there already. First thing to do is experiment a lot with floor workouts because wherever you are in the world, no matter your budget, you'll have a floor. So start with that. You'd be surprised how challenging it is.

    S WillamsS Willams9 kun oldin
  • 7:50 Fi

    C Plus Plus Sized DickC Plus Plus Sized Dick9 kun oldin
    • Before up to 8:50

      C Plus Plus Sized DickC Plus Plus Sized Dick9 kun oldin
  • "Heal the world!" Is poverty proof of failure and wealth proof of success or are they dynamic markers on the path of evolution and understanding? There are secrets in both. Be grateful when you recognize them, for it will allow for growth of your transient and true being. "Action required!"

    augenbutteraugenbutter9 kun oldin
  • Kim Possibly anyone? She's awesome

    Selomé's WorldsSelomé's Worlds9 kun oldin