How Air Jordan Built A $3.6 Billion Sneaker Empire

27-Apr, 2021
54 659 Ko‘rishlar soni

It’s hard to imagine a sneaker more iconic than the Air Jordan. Today, retro Jordans of all types and colors sell out instantly on Nike’s SNKRS app and in stores across the country. In May 2020 a pair of original Jordan 1s that Michael Jordan wore on the court sold for $560,000 at auction.
Jordan the brand has mastered the art of weaving nostalgia into current trends through hyped-up collaborations with fashion designers and artists like Travis Scott. Here’s how the brand built a diehard following, on its way to becoming a $3.6B empire.
Portions of video footage provided by WearTesters:
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  • Hi Chris/Ms Wing 😁

    Damien Jeremy WeirDamien Jeremy Weir8 soat oldin
  • it's Nightwing! love to see it iykyk

    AndradéAndradé2 kun oldin
  • Before the Air Jordan's Michael Jordan rocked the Adidas Forums -

    Divine TajDivine Taj2 kun oldin
  • I got jordan 11 jubilee and its was amazing to finally have one all this year since iwas young, to have one is like gold!

    francis yanfrancis yan2 kun oldin
  • 11:35. Mj look like he ready to risk it all 🤷👀😳🤔😂😂💯

    peewee3030peewee30302 kun oldin
  • 👍👍👍

    Ric PayumoRic Payumo3 kun oldin
  • i like jordan it factor on the court

    Tamba KongohTamba Kongoh4 kun oldin
  • Not a mention of the Jordan 1 Chicago? How you talk Jordan without the Chicago colorway?

    Hector GregorioHector Gregorio4 kun oldin
    • Is their a lot of difference does it make? That banned started it all.

      Afree CannAfree Cann3 kun oldin
  • the travis scott and the dior was mehhhh...

    Billy LeungBilly Leung5 kun oldin
  • And if Nike doesn’t make more of the product or fight against BOTS. They will continue to lose billions to UA. UAs are looking better and most times, built better than the Authentics.

    Dave TypicalDave Typical5 kun oldin
  • I like this shoe very much. Where can I buy it?

    Ciara ZenaCiara Zena5 kun oldin
  • When supply can't meet demand there are UAs

    Taylor StepTaylor Step6 kun oldin
  • Jordan are that great even the Jordan haters wear them..

    Ian AzuraIan Azura6 kun oldin

    PnalizaPnaliza7 kun oldin
  • Not instantly,it’s bot buying MFs!! Those who yell “got em” they used bots and the one that took Ls are the rest of us it’s BS

    AjAj7 kun oldin
  • Great video. I'm a fan of nightwing2303's channel and I'm happy to see that he was featured in this video. I used to be a big sneakerhead when I was in my teens, not so much as I've gotten older (realized I don't need that many shoes!). I still have a small collection of favorites that I wear. It's a fun and addictive hobby and I still keep tabs on what's going on in the industry.

    Razak KadiriRazak Kadiri7 kun oldin
  • Most people buy Jordans the way I buy Reebok Questions lol. If only you could see my collection of questions lol. That's why Reebok CAN NOT go out of business, Id be devastated :( :(

    Jackson SmithJackson Smith7 kun oldin
  • Is anyone wanna gonna tell him that he wasn’t wearing highs at the beginning of the video 😳😳😳

    Kabi SwamyKabi Swamy8 kun oldin
    • Dude it’s the 2013 version so it’s the high not mid😳😳😳

      Anthony MorenoAnthony Moreno3 kun oldin
  • Not a fan of jordan collaboration

    Christian ClementeChristian Clemente8 kun oldin
  • Great to see Chris featured 🙏🏻

    ACS SneakersACS Sneakers8 kun oldin

    Munz MediaMunz Media8 kun oldin
  • yeezy actually did jump over jumpman

    H MannH Mann8 kun oldin
  • Virgil keeps fooling people into thinking that he is a designer.

    Trey MontanaTrey Montana8 kun oldin
  • The sneaker game has become the hoarder game. From UZworld to the Nike feed it's about what you got. Videos showing how may sneakers in your collection, like collecting art. The resale market created is a whole different animal. Whats more amazing is, this is 35 yr old bubble with no end in sight, Nike could pop it by releasing more kicks BUT that never going to happen. It creates a desire to cop, the new high is hitting on a draw.

    Anthony BAnthony B10 kun oldin
  • too much glorification of rubber and leather

    Gen IusGen Ius10 kun oldin
    • @Gen Ius nah bro. You clearly don't know anything about sneakers. Don't worry. I don't have a time to argue or teach you anything. You win. 👍

      Rigor MortizRigor MortizKun oldin
    • @Rigor Mortiz What don't I understand? Everything about sneakers value is defined by hype. That includes rarity, who endorses it, blah blah. Don't teach me about investments, i know everything from baseball cards, bitcoin, art toys, to NFTs.

      Gen IusGen Ius5 kun oldin
    • @Gen Ius you clearly dont understand this type of investment. I don't wanna argue. Lol. You win bro.

      Rigor MortizRigor Mortiz5 kun oldin
    • @Rigor Mortiz Yeah increased by petty fandom aka hype aka fake value aka when the hype is dead you are dead. That is not the same with real currency facing unstable economy in case you'll come back to me with that argument.

      Gen IusGen Ius5 kun oldin
    • @Gen Ius Jordans increase value. So you sayin?

      Rigor MortizRigor Mortiz6 kun oldin
  • TheNotoriousKia!!

    Mbali GamaMbali Gama11 kun oldin
  • Ayyyyy my fav Kia 👏🏽🙌🏽

    Follow That Girl With The CurlsFollow That Girl With The Curls11 kun oldin
    • I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

      Silícon Valley GírlSilícon Valley Gírl11 kun oldin
  • Yas!!!! Kia 😍 We love to see it!

    Sarah ScrivensSarah Scrivens11 kun oldin
  • My girl The Notorious KIA representing!!!

    joy kiariejoy kiarie11 kun oldin
    • I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

      Silícon Valley GírlSilícon Valley Gírl11 kun oldin
  • Mama it’s me!

    TheNotoriousKIATheNotoriousKIA11 kun oldin
  • MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

    just lovejust love12 kun oldin
  • MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

    just lovejust love12 kun oldin
  • MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

    just lovejust love12 kun oldin
  • MJ doesn't own the jordan brand, nike does 100% .

    just lovejust love12 kun oldin
  • Video starts right up with NT jeans.

    SeekoGTSeekoGT12 kun oldin
  • The stock market is one of the most potential places to invest your money, investing in stock is often risky which draws attention to the huge gains and losses of investors, if you can manage the risk then you can take advantage of the stock market to secure your financial position and earn money.

    randy wilsonrandy wilson12 kun oldin
    • When it comes to stock trading, the importance of getting a skilled entity which will serve as a guidance to trading fundamentals is being overlooked by many and that is a major reason why investors lose money.

      angela ruthangela ruth12 kun oldin
    • @james parker Stock trading is riddled with uncertainty, securing your financial position requires lots of patience and proper education on the market so as to know the right profitable stock to buy and invest in.

      mark stephenmark stephen12 kun oldin
    • True , you are saying the right words . It's a place where you venture with your capital and with a trusted trader.

      james parkerjames parker12 kun oldin
  • I wear my own shoes, with my name on them. I dont wear another man's name, ever.

    Joey BaseballJoey Baseball12 kun oldin
    • the air joeys sound horrible, cant even imagine what they look like

      Nour BenoitNour Benoit13 soat oldin
  • My dream is to own my first pair of Jordans

    JustaHumanJustaHuman13 kun oldin
  • Please stop calling them Banned 1s. No one calls them that.

    Andrew LaSaneAndrew LaSane13 kun oldin
  • Smh is all I can say. Buy what you like

    Tosin NTosin N13 kun oldin
  • stockx sells fakes, don't buy from there

    David LiDavid Li13 kun oldin
  • Nightwing!

    bearattsbearatts13 kun oldin
  • Overrated 80's footwear. Recycled fad. 🙃

    Arcane OutsiderArcane Outsider13 kun oldin
  • YASSSSSS one of my favorite influencers Notorious KIA... She's so dope!!

    J'Quyra Moncur-BlueJ'Quyra Moncur-Blue13 kun oldin
  • Yo! Nightwing was finally given his due man 🥲 So proud of Chris 🙌

    legendarynoobzlegendarynoobz13 kun oldin
  • There is no better (basketball) sneaker reviewer/UZworldr than Chris from Weartesters. You absolutely chose the right person for this! 🙌🏽

    WladislavWladislav13 kun oldin
    • Agree. He's not about the hype.

      Afree CannAfree Cann3 kun oldin
    • Can't agree more....

      Jonnyboy 7Jonnyboy 79 kun oldin
  • Let’s correct ourselves there is no bigger influence on sneaker culture than black people. I said what I said.

    TheOne And OnlyTheOne And Only13 kun oldin
  • I used to wear these in the 80s before Nike was popular mainstream as a kid. Have not worn them since the late 90s. Waste of money.

    Mike the MechanicMike the Mechanic13 kun oldin
  • Just here for Nightwing2303

    Said TweiniSaid Tweini13 kun oldin
  • Nice work 🎆

    Ebay AddictsEbay Addicts13 kun oldin
  • Nightwing ! ! !

    SawSaw14 kun oldin
  • Wish they would increase Jordan drops so that more sneakerheads can purchase and ban the scalpers!

    Cons MercadoCons Mercado14 kun oldin
  • Nightwing brought me here!

    SDP The GhostSDP The Ghost14 kun oldin
    • I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

      Silícon Valley GírlSilícon Valley Gírl11 kun oldin
  • Love Weartesters getting the call. Nightwing is a LEGEND

    Nico RansinangueNico Ransinangue14 kun oldin
  • The game done changed

    A Sneaker LifeA Sneaker Life14 kun oldin
  • I'm not a sneakerhead, but I can appreciate a brand that takes succeeds like this, well-made video!

    The Dana Yi ShowThe Dana Yi Show14 kun oldin
  • In minute 12:03 this guy sounds like a lot of people that wants to pretend to be a baller but they can’t afford it. Lol

    Pedro GomezPedro Gomez14 kun oldin
  • Nice video!! Very engaging from beginning to end. Nevertheless, businesses and investment are the easiest way to make money irrespective of which party makes it to the oval office.

    Olivia danielOlivia daniel14 kun oldin
    • You know am really new in cryptocurrency

      Michael millerMichael miller14 kun oldin
    • I just texted him now hope he replies me on what'sAp

      Michael millerMichael miller14 kun oldin
    • I'm from the UK 🇬🇧 I and my colleagues gave him a try and it has been good returns of our investment, Thanks Mr Dangred🇱🇷

      Susan AbbottSusan Abbott14 kun oldin
    • Thanks , placing my trade with Mr Dangred ASAP, God bless you ma'am

      Cheryl BuckmanCheryl Buckman14 kun oldin
    • @Cheryl Buckman +1=6=4=7=7=9=4=1=3=8=3

      Stephanie SwensonStephanie Swenson14 kun oldin
  • People who think that 2013 is a mid please turn in your sneaker card. Ya fired!!!!

    OvercomeOvercome14 kun oldin
  • I'm weak @00:02 aren't Chicago 1 Highs 😂

    Ejay GomezEjay Gomez14 kun oldin
    • ?? srsly haha

      Hymen BreakerHymen Breaker13 kun oldin
    • The new sneakerheads out here showing they have much to learn. Luckily we’re here to teach you:

      WearTestersWearTesters14 kun oldin
  • White Cement 3's are my flex. 3 Retro SE Fire Red Denim are my every day. Only mess with the 3's because the 1s are too uncomfortable.

    thatgeekdadthatgeekdad14 kun oldin
    • 1s are horrible to actually wear all day

      David LiDavid Li13 kun oldin
  • Jordan 1 mid. Do your research. Literal mistake in first 5 seconds

    Cristopher WardCristopher Ward14 kun oldin
    • 2013 edition of the AJ1 High ‘Chicago’

      WearTestersWearTesters12 kun oldin
    • 2013 model

      Hymen BreakerHymen Breaker13 kun oldin
  • I don’t spend money on those shoes but in the Nike’s stocks. Please keep buying Jordan 😂🙏

    Pedro GomezPedro Gomez14 kun oldin
  • Guys I went viral on tiktok and made a UZworld video explaining it

    Luke WilliamsLuke Williams14 kun oldin
  • Here because of @weartesters

    Jonathan RentasJonathan Rentas14 kun oldin
    • 🙌

      WearTestersWearTesters12 kun oldin
    • he's whack

      David LiDavid Li13 kun oldin
  • Have a spare $1? Savin' to get a laptop (homejob). No opportunites outside due to constant lockdowns. 😷 Sorry for this. 😢 I'm not a bad person, just a desperate breadwinner. Lost so much since 2020. Off-topic, I know. 😔 I hope you understand the desperation. I know some people need more help than me and my family but I hope that does not invalidate my cry for help. 😢 Things are getting worse here. We don't have stimulus checks or anything like USA. So I'm just really doing whatever I can to put food on the table. We may not be killed by the virus but the situation is surely slowly killing us. 💔 Peace be with you. ❤ GOD bless. 🙏 And to anyone who's also struggling, let's hold on tight. All will soon be well. 🌈🌎

    Read my ABOUT section PLEASERead my ABOUT section PLEASE14 kun oldin
  • Weartesters was a great choice for this video. They definitely know their jordan history and call it what it is

    T O A D I ET O A D I E14 kun oldin
  • Shout out to the OG, nightwing2303, showing people up with a pair of Jumpman Pros.

    imneveruploadinghereimneveruploadinghere14 kun oldin
    • @Lucian Tomas Definitely, have been watching on Flixzone for since november myself :)

      Gus JadGus JadKun oldin
    • a tip: you can watch movies at Flixzone. I've been using it for watching loads of movies during the lockdown.

      Lucian TomasLucian TomasKun oldin
    • Real OG Sneakerhead

      2k is life2k is life7 kun oldin
  • Good video. And I'm a little biased but I think you got the right experts in there. Really appreciated their insights.

    Drew WhitcombDrew Whitcomb14 kun oldin
  • I’ll never understand

    Yassin MziyaYassin Mziya14 kun oldin
  • I just love Jordan 1s I am also aware this thing feed on our insecurity 😭

    dnyanesh lakhmaldnyanesh lakhmal14 kun oldin
  • Imagine what a shock when some people realize MJ actually wore mids... 🤷🏻‍♂️ It’s an Air Jordan after all and they still cool! let the people wear what they can afford and have a slightly resemblance to an iconic pair all of us basketball lovers always dreamed

    João SalesJoão Sales14 kun oldin
    • @Yesmany Rangel me too! And 10 years from now people will be crazy for them... you’ll see

      João SalesJoão Sales14 kun oldin
    • I’m so happy I got the bred mids and the Chicago black toe mids at retail 😁

      Yesmany RangelYesmany Rangel14 kun oldin
  • Shout out to Weartesters for giving the knowledge and context to the video. Check out the channel if you want to see more entertaining and informative content. No he didn't pay me to say it, just a supporter.

    dtrayed33dtrayed3314 kun oldin
    • 🙌

      Drew WhitcombDrew Whitcomb14 kun oldin
    • Best shoetuber there is

      Josh HuttonJosh Hutton14 kun oldin
  • its so unfortunate that I don't get this whole sneaker culture and I find 90% of this ugly :(

    JavierJavier14 kun oldin
  • In an alternative universe, Croc has a $3 billion sneaker empire

    Financial ShinaniganFinancial Shinanigan14 kun oldin
  • Weartesters!

    BLiu 2thBLiu 2th14 kun oldin
  • As a guy from UK I never understood the appeal of these trainers. I never saw one kid in second school wearing them. In my days it was all about Reebok classics, Air max 90, and Nike Tn's.

    Dope MusicDope Music14 kun oldin
    • That's because you're from the UK. These are basketball shoes. And basketball is bigger over here in North America, especially in the US.

      Skoobi JetstoneSkoobi Jetstone6 kun oldin
    • Europe is more into terrace wear (low cut trainers, track & field, tennis, football/soccer related apparel)

      khairul helmi hashimkhairul helmi hashim9 kun oldin
    • All about demographics, my cousins from the UK say the same thing. Here in north America it was always Jordans, AF1s or an NBA players signature shoe.

      Andy PAndy P14 kun oldin
  • Shoes that you'd love to own but would be too scared to wear 👟

    Life of Kairo - Million Dollar HustleLife of Kairo - Million Dollar Hustle14 kun oldin
  • The answer to this question in only 4 words, MJ is the GOAT

    Jarius WilliamsJarius Williams14 kun oldin
  • Materialistic culture

    John D.John D.14 kun oldin
  • Lol you don't know the difference between mids and high so this reporting is sus. Should have let Wear Testers check your work.

    RamsesRamses14 kun oldin
    • @WearTesters good catch! Had to go back for a second look. Awesome that they included you on this piece along with some other great voices in the sneaker culture.

      RamsesRamses14 kun oldin
    • It’s actually the 2013 edition of the AJ1 High ‘Chicago’

      WearTestersWearTesters14 kun oldin
  • I'm starting to think I'm not getting paid enough, I can't even afford shoes anymore...

    Adam BussAdam Buss14 kun oldin
    • @Vera Grey you really are😂

      Wesley CanWesley Can11 kun oldin
    • @Wesley Can wow. Seems I’ve been missing out a lot in the crypto trading.

      Vera GreyVera Grey12 kun oldin
    • @Vera Grey crypto investing tho. I’ll be pulling out $40,000 tomorrow from my trade

      Wesley CanWesley Can12 kun oldin
    • @Wesley Can I agree with you mate. Investment is the key to sustaining your financial longevity. And not just any investment but an investment with guarantee return

      Vera GreyVera Grey12 kun oldin
    • Lol, you can try investing

      Wesley CanWesley Can14 kun oldin

    Gabriel Mojica-VilledaGabriel Mojica-Villeda14 kun oldin
    • Get wrecked

      T O A D I ET O A D I E14 kun oldin
    • It’s actually the 2013 edition of the AJ1 High ‘Chicago’

      WearTestersWearTesters14 kun oldin
  • I'm offended. That first shoe was a Jordan 1 Mid, not a High.

    Robert InnisRobert Innis14 kun oldin
    • @Robert Innis the 2015 pair is much better quality compared to that 2013 pair. I hope they'll drop again soon.

      Razak KadiriRazak Kadiri7 kun oldin
    • @WearTesters You are an OG! 🙏 Thanks for clarifying. I only have the ones that dropped in 2015.

      Robert InnisRobert Innis14 kun oldin
    • It’s actually the 2013 edition of the AJ1 1 High ‘Chicago’

      WearTestersWearTesters14 kun oldin
    • Lol

  • Until someone is killed for some Lebrons, Jordan will always be the goat

    Christopher CulpepperChristopher Culpepper14 kun oldin
  • 🔥🔥🔥

    David CarmiDavid Carmi14 kun oldin
  • This prices are really stupid I don’t even play basketball

    KalepoxKalepox14 kun oldin
  • SNKRS is still frustrating and those buying from resellers are the problem.

    ijigbamigbe danielijigbamigbe daniel14 kun oldin
  • Let's talk about money aka spending money 💰 🤔

    Money Talks With A German AccentMoney Talks With A German Accent14 kun oldin
    • I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

      Silícon Valley GírlSilícon Valley Gírl11 kun oldin
    • Yeah. Let’s discuss

      Wesley CanWesley Can14 kun oldin
  • I just don’t understand, aren’t these shoes look similar and ugly?

    Minato LeeMinato Lee14 kun oldin
    • this is street aesthetic.

      Vishnu 5097Vishnu 509714 kun oldin
  • Marketing Marketing Marketing. Just like the "luxury" foreign companies made leather bags must haves. These are the male versions of overpriced rubber

    Denny ParkDenny Park14 kun oldin
  • If you spent your whole check on a shoe rethink your life.

    Casey Burns InvestingCasey Burns Investing14 kun oldin
    • Rethink your life? Bit exaggerative. Rethink the purchase maybe, but nothing wrong with a teen mowing some lawns to buy what they like. Not everyone's first "whole" paycheck was the same amount.

      Matthew MendozaMatthew Mendoza14 kun oldin
    • Or you can do what makes you happy, given you have the means to. That's better advice.

      Icecreamman951Icecreamman95114 kun oldin
  • Talk dogecoin and safemoon

    FEROUZE quruxFEROUZE qurux14 kun oldin
    • That’s right pal. Crypto Is the future

      Vera GreyVera Grey12 kun oldin
  • i didn’t mean to be this early

    Isaiah BestIsaiah Best14 kun oldin